<<Table of Contents  |   Strategic Considerations for Using the Opportunity Frame>>

If you have questions about the Opportunity Frame and these strategies, or feedback on ways that this section could be more useful to you and your work,  let us know.  Your  feedback, and our response, will be posted on our website and blasted out to advocates through our  eNewsletter.

Part II - Opportunity in Your Backyard

This part of the toolkit contains practical tools for incorporating the Opportunity Frame in your work.  The strategies in this section will help you better communicate your message in both one-on-one settings and through mass media. 


Strategic Considerations for Using the Opportunity Frame with Target Audiences
Some of the most important communicating we do happens on a one-on-one basis: meetings with policy makers, canvassing our neighborhoods, or in conversations with friends or colleagues.  Wherever you find your audience, these tips and high-level talking points can help you leverage the Opportunity Frame to make the case for your issue. 

Additional Talking Points (Web Exclusive)
Messages and guidelines for how to talk about opportunity on a variety of issues.  

Template Communications Pieces
Sample op-eds and press releases that utilize the Opportunity Frame.  Each piece contains annotations that illustrate best writing practices and ways to incorporate the Opportunity Frame. 

Disrupting the Discourse: Framing at the Intersection of Race and Opportunity
Makani Themba-Nixon, Executive Director of the Praxis Project, examines the Books Not Bars campaign in Oakland California and finds ways to recapture the race frame from conservatives. 

Choosing the Faces of Opportunity
Strategic advice on how to choose the best spokespeople for your organization.  Also included are three short videos where real Americans talk about the role of opportunity in their lives.

Capturing News Coverage
Strategies for getting your organization covered in different media outlets. 

<<Table of Contents  |  Strategic Considerations for Using the Opportunity Frame>>