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American Opportunity (pdf)
Part I - The Opportunity Frame
Part II - Opportunity in Your Backyard
Part III - Promising Practices
testimonials

"The true test of the American ideal is whether . . . chance of birth or circumstance decides life's big winners and losers, or whether we buld a community where, at the very least, everyone had a chance to work hard, get ahead and reach their dreams."
   —Senator Barack Obama, Knox College Commencement Address, June 4, 2005.


"Opportunity is having a voice and the power to make sure that policy is responsive to that voice."
   —Jeff Perlstein, Executive Director, Media Alliance


"Journalists will serve the public well if they examine new measurements and expressions of opportunity in America, explore its democratic dimensions and, through vigorous reporting, nourish compassion for those unfairly denied its benefits."
   —Steve Montiel, Founding Director of USC Annenburg's Institute for Justice and Journalism


"Opportunity in our campaign has meant creating an opportunity to push our values, affect change, and open people's hearts to the value of redemption."
   —Tony Newman, Drug Policy Alliance, member of Real Reform New York Coaltion


"Opportunity means transformation, and it means realizing justice."
   —Monique Harden, Founder, Advocates for Environmental Human Rights


 

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If you have have case studies that illustrate the successes - or failures - of the Opportunity Frame let us know.  Your promising practices will be posted on our website and blasted out to advocates through our  eNewsletter.

Part III - Promising Practices

In creating this toolkit, we sought to offer concrete, practical advice on how to apply the Opportunity Frame and its core themes in everyday advocacy work happening in communities across the country. What better way to illustrate how to apply the recommendations in this toolkit than to look to the field for success stories from organizations already working with key elements of the Opportunity Frame?

From the stories (and victories!) here we can learn valuable, practical lessons on how to be successful by incorporating the Opportunity Frame into future and ongoing advocacy work. These stories illustrate how the Opportunity Frame works for healthcare in Illinois, criminal justice reform in New York, reproductive rights in California, environmental justice in Louisiana, and in challenging the FCC’s media ownership rules.

One of the greatest virtues of the Opportunity Frame is that is can be used across movements to link issues and interests, and it appeals to diverse constituencies across the nation. By echoing a common Opportunity Frame, we can help people to connect the dots between various issues, and to see the interconnectedness of various communities of interest. A common Opportunity Frame helps to create a steady drumbeat for positive change, no matter what issue you’re working on or what community you live in.


Reframing Reproductive Justice
California Latinas for Reproductive Justice used the Opportunity Frame - particularly the values of Security and Equality - to reframe reproductive rights in California and defeat Proposition 73, a ballot initiative that would have advanced an anti-choice agenda.

Redemption Song
How the Real Reform New York Coalition invoked the ideas of Community and Redemption to rollback the Rockefeller Drug Laws. 

Defending Diverse Voices in the Media
Faced with alarming consolidation in the media, the Diversity in Media Coaltion invoked the values of Voice, Community, and Equality, and created a public uprising against the FCC's attempt to relax media regulations.

With a Sling and a Stone (Web Exclusive Content)
How a New Orleans-based public interest law firm is defending the human right to a healthy environment.

Opportunity for Healthcare (Web Exclusive Content)
Composed of over 100 organizations, the Illinois Campaign for Better Healthcare successfully advocated for the passage of the Health Care Justice Act, and reformed their state's broken health care system. 

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