The Amp

April 29, 2020

A debate on federal aid for state budget shortfalls emerged this week, which will have major consequences for state programs that aid families, businesses, and communities. And the Census Bureau is encouraging everyone to fill out their 2020 census form, with a digital action weekend May 1 - 3.  

Amplify Values In These Emerging Issues

State Budget Shortfalls

State budgets are in dire shape amid COVID-19 shutdowns across the country. This may force states to change safety net programs that ensure opportunity and greater equity if funding gaps aren't addressed. Federal aid for states became the emerging issue in Congress this week after Senate Majority Leader Mitch McConnell received harsh criticism for suggesting states pursue bankruptcy rather than Federal aid. Michael Leachman of the Center on Budget and Policy Priorities writes, "no one knows precisely how this unprecedented crisis will affect the economy, but underestimating its effects would have grave consequences for state budgets and thus for families, businesses, and communities."

Census Digital Action Weekend


As April comes to a close, every address in the country should have received the 2020 Census. Now is a great time to make sure everyone in your community has responded. A fair and accurate count ensures that federal dollars are disbursed where they are needed most. Decisions on social insurance programs like Medicaid and Medicare, and infrastructure programs like Community Development Block Grants are made based on census data. It is essential that this data reflect everyone who lives in our country. Respond today at

Read our language and messaging tips for talking about the census in a manner that is grounded in shared values and equity.    

Upcoming Media Hooks & Events

April 30 - May 7

Below is a list of upcoming communication hooks as well as events that you can use to reach new audiences and inform existing ones. Click on each link for messaging tools and hashtags. Note that many plans are in flux as communities address the coronavirus crisis. Check parter websites for news on how to participate and safely support events remotely. 

Events and Cultural Hooks:

Historical Anniversaries and Birthdays: 


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