The Amp

August 11, 2021

Amplify Values In These Emerging Issues

Athletes Tip the Scale Towards Justice and Equity for All

Simone Biles’ bronze medal on balance beam — her seventh career Olympic medal — tied her with Shannon Miller as the most decorated gymnasts in U.S. Olympic history. Of course, that was just the bookend to Biles’ historic, 2020 Tokyo Olympics story, in which she used her stardom to transcend sports and remind the world of the utmost importance of prioritizing personal safety, health, and mental well-being. 

From Simone Biles to Naomi Osaka to Colin Kaepernick, athletes continue to use their power and platforms as cultural influencers to tip the scales towards justice and equity for all. As racial and economic justice advocates, engaging conversations sparked by athletes is strategic for winning political reforms, aligns with our mission to validate players’ internal, anti-oppression organizing, and provides an opportunity to challenge outdated narratives that fail to view Black people and women in their full humanity. 

For those on the fence about jumping into the debate, our latest Messaging Memo and Insights post are geared towards advocates who don’t follow sports closely, or at all. Lean on these tools to craft strategic messages and move the needle with sports audiences.

Messaging from The Opportunity Agenda: 

Additional Resources from partners:  

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