The Amp

December 1, 2021

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Upcoming Media Hooks & Events

During December

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In Dec. 1850, abolitionist Harriet Tubman engineered her first rescue mission as part of the Underground Railroad. The exact date is unknown. Tubman organized 13 rescues in which she led about 70 people to freedom. Tubman is the subject of the film, “Harriet.” Discuss Tubman’s legacy by citing the values of Voice and Equality.

Now until January 15

This year, it's important to remind audiences to enroll by Dec. 15 for health insurance coverage to start on Jan. 1, 2022. The open enrollment period under the Affordable Care Act Open will end on Jan. 15. When discussing the importance of access to healthcare, cite the values of Community and Economic Security.

December 1

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On this day in 1955, Rosa Parks refused to give up her seat in the “whites only” section on the bus, a pivotal moment in the civil rights movement. This anniversary provides an opportunity to discuss the ongoing struggle for racial justice and counter efforts to undermine an honest recounting of our nation's history. Reference the values of Equality, Voice, and Community.

Today is also World AIDS Day. This year’s global theme is “Ending the HIV Epidemic: Equitable Access, Everyone’s Voice." On Dec. 1, show support for those living with AIDS and honor those who have died from AIDS-related illness.

December 2

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December 2 is the International Day for the Abolition of Slavery, another opportunity to uplift the need for an honest reckoning with the United States' legacy of slavery. In telling your story, we recommend leading with the values of Equality, Mobility, and Voice.

December 3

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Today is the International Day of Persons with Disabilities. It was created by the United Nations to empower and ensure inclusion of persons with disabilities. Discuss this news hook by citing the values of Voice, Community, and Economic Security.

December 4

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On this day in 1967, Rev. Dr. Martin Luther King Jr. told reporters in a press conference that the Southern Christian Leadership Conference would start an initiative that came to be called the Poor People’s Campaign. The campaign continues today. Discuss this anniversary by referring to the values of Economic Security, Equality, and Voice.

December 5

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On this day, four days after Rosa Parks was arrested, the Montgomery Bus Boycott began. Out of Montgomery’s 50,000 African American residents, 30,000 - 40,000 participated in the boycott. The protest lasted for 381 days. Residents walked, bicycled or car-pooled, depriving the bus company of a substantial portion of its revenue.

December 6

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On this day in 1931, The National Hunger March reached Washington D.C. The marchers demanded "unemployment insurance, the seven-hour workday with no cut in pay; a federal work program paying union wages; an end to racial discrimination, and an end to deportations of immigrant workers; support for the demands of the veterans and poor farmers; and that all funds being built up for making war be used instead to help the unemployed." Throughout its history, the United States has risen to the challenge of poverty and hunger. Today, we continue to work to eradicate these issues. In telling your story, we recommend referring to the values of Economic Security, Community, and Equality.

December 8

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by @broobs.psd via Instagram

On this day in 2018, seven-year-old Jakelin Caal Maquin’s died while in Customs and Border Protection (CBP) custody. Discuss the anniversary of her death by citing the values of Family Unity, Voice, and Economic Security.

December 10

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On this day last year, leaked audio from a meeting captured President-elect Joe Biden urging civil rights advocates to “curb rhetoric” about the need to defund the police. When confronting criticism of the defund movement, share a clear and inspiring of what a different system could look like where everyone feels safe in their community, to include living free of fear from state-sanctioned violence by the police. Cite the values of Equal Justice, Community, Safety, Voice, and Human Rights. 

Messaging and communications tools: The Opportunity Agenda’s Beyond Policing research, Shifting the Narrative report, and Ten Lessons for Talking About Race, Racism and Racial Justice.  

Hashtags: #BeyondPolicing; #DefundThePolice

Today is International Human Rights Day, which honors the ratification of the Universal Declaration of Human Rights. The U.S. delegate to the United Nations and First Lady Eleanor Roosevelt was instrumental in drafting the document. When discussing this hook, we recommend leading with the values of Equality, Community and Redemption.

December 11

On this day last year, The Food and Drug Administration (FDA) authorized Pfizer’s COVID-19 vaccine for emergency use. The pandemic laid bare systemic inequality in the United States, and inequitable access to healthcare and paid sick or medical leave to care for families has hampered vaccine access, once again revealing race-class disparities in communities. When discussing the impacts of the COVID-19 pandemic, center conversations around the values of Inclusion, Empowerment, and Justice. 

Messaging and communications tools: The Opportunity Agenda’s COVID-19 Messaging Resources and sample VPSA, “Talking About COVID-19".

Hashtags: #vaccinate; #COVID19

December 13

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Today is the birthday of civil rights activist Ella Baker, who played an instrumental role in the movement. Use this day to talk about the intersectional nature of the struggle for racial justice in the United States. Cite the values of Equality and Community when talking about Ella Baker and her legacy.

December 15

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President Franklin D. Roosevelt designated Dec. 15 as Bill of Rights Day to commemorate the first 10 amendments becoming a part of the Constitution of the United States. A few years later, Roosevelt called for a Second Bill of Rights to ensure economic security and prosperity. In telling your story, we recommend leading with the values of Equality and Community.

December 16

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On this day in 1974, President Gerald Ford signed into law the Safe Drinking Water Act. The legislation was supposed to ensure access to safe drinking water across the country, but the law clearly has not been enforced equally for everyone (i.e. Flint, Michigan). Use this anniversary to discuss the issue of environmental racism and the importance equitable of infrastructure spending.  Promote the values of Community and Economic Security.

December 18

International Migrants Day recognizes and celebrates the rights of migrants around the world. In discussing migration, we recommend leading with the values of Equality, Mobility and Community.

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On December 18, 1865, the Thirteenth Amendment to the Constitution was officially approved. The amendment abolished slavery and involuntary servitude, except as punishment for a crime. This exception is often discussed in today’s discussions about criminal justice reform (including Ava Devernay’s documentary, “13th”). Use this anniversary to talk about the continued need for racial justice in the U.S., especially in our criminal justice system. Cite the values of Redemption and Community.

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korematsuinstitute.org

On this day in 1944, the U.S. Supreme Court ruled against Fred Korematsu, declaring the denial of civil liberties based on race and national origin was constitutional. Fred Korematsu was a U.S. citizen and the son of Japanese immigrants and had refused to be interned with other Japanese-Americans during World War II. Use this anniversary to paint a vision of a nation where racism has not place. Discuss this anniversary by citing the values of Equality, Voice, and Community.

December 22

Man with fist in the air holds cardboard sign that says "Andre Hill: Say His Name"

On December 22, 2020, police shot and killed Andre Maurice Hill in Columbus, OH. The officer, who was later fired and indicted by a grand jury, failed to turn on his body camera prior to firing his weapon. A setting that records 60 seconds prior to activating the camera, however, captured the shooting on video. When discussing this anniversary, point to the failure of moderate police reforms to keep people safe. Instead, paint a picture of true community safety where policymakers defund the police and readjust local budgets to provide resources back to the communities. Cite the values of Equal Justice, Community, Safety, Voice, and Human Rights.

Messaging and communications tools: The Opportunity Agenda’s Beyond Policing, Shifting the Narrative: Six Case Studies, and Ten Lessons for Talking About Race, Racism and Racial Justice.  

Hashtags: #BeyondPolicing; #DefundThePolice

Christmas, Hanukkah, and Kwanzaa

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fauxto digit via Flickr CC

Help your audiences prepare for effective and meaningful conversations about racial justice and economic opportunity with family over the holidays. Refer to values of Equality, Voice and Community.

 

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