The Amp

February 2, 2022

Amplify Values In These Emerging Issues

From Beijing to L.A.: Sports Narratives We’re Tracking

The Opening Ceremony for the 2022 Winter Olympics in Beijing takes place on Friday (Feb. 4), kicking off a month filled with major sports media events. Upcoming events include the Super Bowl on Feb. 13 and the NBA All-Star Game, which occurs the weekend of Feb. 19 - 20. On top of this, the Washington Football Team announced its new name today, after retiring its racist original name and mascot last year in response to years of work by Indigenous advocates, including our Creative Change alumna Suzan Harjo.

This historic change reminds us that we, as advocates, are uniquely positioned to help shape narratives with a lens towards equity, justice, and systemic solutions. And you don’t have to be an expert sports analyst to add value to the conversation. Here are the potential narratives we’ll be tracking around this month’s sport events:

  • Olympic athletes taking a stance on social justice issues during the Games, including anti-Asian racism throughout the COVID-19 pandemic.
  • Critique of China’s human rights record as host of the Winter Olympics.
  • Change the Name advocacy beyond the Washington Football Team.
  • Creative interventions for racial justice during the Super Bowl halftime show, which will feature Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.

Rely on our 5 tips to decide how and when to comment on these and emerging sports narratives. Cite the values of Voice, Equality, and Community.

Messaging guidance:


Hashtags: #Beijing2022; #WinterOlympics; #ChangeTheName; #StopTheChop; #NBAAllStar



Can’t Stop, Won’t Stop: Leaning in on Issues of Racial Justice

The vision of a truly inclusive democracy and racially just society is what drives much of our work. Yet racism in our communities and government remains a defining feature of our democracy, not a fixture of our history. From tip lines for parents to report the teaching of critical race theory in Virginia schools to the preservation of the filibuster to impede voting rights, we must remain resolute and clear in our commitment to tell an affirmative story about racial justice in the United States.

As we engage in national conversations around critical race theory, voting rights, and criminal justice proceedings, particularly with the backdrop of Black History Month, remember to lead with the values of Equality, Community, and Voice.

Messaging guidance:


Hashtags: #CriticalRaceTheory#FreedomToVoteAct; #JohnLewisVotingRightsAct; #BlackHistoryMonth#BeyondPolicing


The Link Between Migration Narratives, Policy and Power

Please join us on Friday, Feb. 18 for this month’s Narrative Research Lab webinar. We will hear representatives from the National Immigration Forum, the Migration Policy Institute, and the Metropolitan Group share findings from the newly published How We Talk about Migration: The Link Between Migration Narratives, Policy and Power. This is the first phase of a research project that examines why particular migration narratives resonate and under what conditions they shift. This first phase explores prominent migration narratives in five case-study countries—Colombia, Lebanon, Morocco, Sweden, and the United States. Register here!  



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