The Amp

February 5, 2020

Amplify Values In These Emerging Issues

Challenge Trump’s False Claims on Poverty

In his State of the Union speech last night, President Trump made many dubious economic claims, particularly around reducing poverty. Today and tomorrow, the House Oversight Committee is holding in-depth hearings to assess the impact of the administration’s actions on poverty. They’ll be considering Trump’s administrative regulatory actions around SNAP, fair housing, the poverty line, and more. When talking about these hearings, cite the values of Economic Security and Community.

Voice your Support of Democratic Values in Impeachment Trial


At 4pm EST, the Senate will vote on the articles of impeachment against President Donald Trump. Use the opportunity to contact your senators and tell them that no one, including the president, is above the law. Cite the values of Equality and Voice. 

Upcoming Media Hooks & Events

Feb. 5 -12, 2020

Below is a list of this week's communication hooks as well as events that you can use to reach new audiences and inform existing ones. Click on each link for messaging tools and hashtags.

Events and Cultural Hooks:

Historical Anniversaries:

For a look further ahead, click here.

Add the Amp media hooks to your work calendar


You don't need to wait each week for the Amp action alert to find out what's coming up. You can easily add our media hooks and events to your work calendar, which will automatically update when you refresh your calendar. Here's how:

  • Google Calendar:  Follow these instructions to subscribe to calendar using an email address (not link option). Copy and paste this entire address: 
  • Outlook: Follow these instructions. Copy and paste this entire link:
  • Apple iCal for Macs: Follow these instructions. Copy and paste this entire link:
The Amplifier logo

Sign up forThe Amp

Receiving the Amp newsletter is free and easy. To get on the list, send an email to with the subject line “Sign me up.”

Sign up