The Amp

January 28, 2021

Upcoming Media Hooks & Events



Black Futures Celebration


While Black History Month is officially commemorated during February, we honor Black history and celebrate Black futures year-round. This month — and in to March — opportunities abound for telling an affirmative story about racial justice in the United States, and envisioning the possibilities ahead of us. Cite the values of Voice and Community in sharing these resources with your audiences.

Messaging and communication tools for Black Futures:

Resources and Events: 

Hashtags: #BlackHistoryMonth; #BlackFuturesMonth

Monday, Feb. 1


On this day in 1960, four civil rights protesters started the first lunch counter sit-in in Greensboro, NC. Use this anniversary to talk about the importance of civic action and standing up for racial justice. Cite the values of Voice and Community.

World Hijab Day 2021

It’s also the annual World Hijab Day to “foster religious tolerance and understanding of the millions of Muslim women who choose to wear the hijab.” Use this hook to celebrate the end of the Muslim Ban citing the values of Religious Tolerance, Community, and Equality.

Tuesday, Feb. 2


On this day in 1848, the United States and Mexico signed the Treaty of Guadalupe Hidalgo that ended the Mexican–American War and established the border between the two countries. Connect this treaty to today's discussion about the border wall and its impact on border communities. Cite the values of Community and Voice.

Thursday, Feb. 4


Today is Transit Equity Day to "make public transit accessible and affordable to all, create good jobs by expanding our public transit systems, and protect our health and climate by using renewable energy to power our buses and trains." Organizers chose Feb. 4 because it is Rosa Parks' birthday and they want to honor her act of resistance on a city bus that helped catalyze the civil rights movement. 

Friday, Feb. 5


On this day in 1993, President Bill Clinton signed into law the Family and Medical Leave Act of 1993 (FMLA) that requires most employers to provide job-protected and unpaid leave for qualified medical and family reasons to their employees. The law was an important step for worker rights but today advocates are pushing for paid family and medical leave for all workers. Cite the values of Economic Security and Community when discussing this anniversary.

by Shepard Fairey

Today would have been Trayvon Martin’s 26th birthday. His death in 2012 and the acquittal of his killer in 2013 launched the #BlackLivesMatter movement. Discuss Trayvon citing the values of Community and Equality.

Sunday, Feb. 7

Super Bowl 2021

Today is the Super Bowl. Besides the face-off between the Tampa Bay Buccaneers and Kansas City, the game attracts the nation’s attention with its influential commercials, half time show, and political activism. While other teams such as the Washington Football Team have changed their offensive and disparaging names towards Native Americans, Kansas City has not followed suit. Use this event to raise your advocacy issues with audiences online. Cite the values of Voice, Equality, and Community.


On this day, only eight years ago, Mississippi officially certified the 13th Amendment, becoming the last state to approve the abolition of slavery and involuntary servitude. The amendment makes punishment for a crime as the only exception, which today is often discussed in the criminal justice reform debate (i.e. see Ava DuVernay’s documentary, “13th”). Use this anniversary to talk about the continued need for racial justice in the United States, especially in our criminal justice system. Cite the values of Redemption and Community.

Monday, Feb. 8


On this day in 1887, U.S. President Grover Cleveland signed the Dawes Act into law, imposing private land ownership on American Indians. This was intended to break up tribes as communal units and threaten tribal sovereignty. Use this anniversary to advocate for racial and economic justice for Native Americans. Cite the values of Voice and Economic Opportunity.

Thursday, Feb. 11


On this day in 1978, Native American activists launched The Longest Walk, a 3,200-mile spiritual walk across the country to support tribal sovereignty and challenge anti-Indian legislation that limited water rights. When discussing this anniversary, cite the values of Voice and Economic Opportunity.

Friday, Feb. 12


On this day in 1968, African American sanitation workers went on strike in Memphis, Tennessee for better pay and safer working conditions. The strikers would create the iconic image with their “I Am a Man” posters. During the strike, Dr. Martin Luther King, Jr. traveled to Memphis, where he was assassinated. Discuss this anniversary by citing the values of Voice, Economic Security, and Equality.

Thursday, Feb. 18


Today is the birthday of two influential African-American writers/activists: Toni Morrison and Audre Lorde. They were born a few years apart and throughout their careers they explored intersectional issues of race, gender, and sexuality. Morrison passed away last year. She won the Nobel Prize for Literature in 1993. Use their birthdays to raise the values of Voice and Equality.

Friday, Feb. 19


On this day in 1923, the U.S. Supreme Court unanimously ruled in the case of United States v. Bhagat Singh Thind that an Indian Sikh man who identified himself as a "high caste aryan, of full Indian blood," was ineligible for naturalized citizenship in the United States. The decision prevented South Asians from becoming American citizens. Discuss this anniversary by citing the values of Voice, Equality, and Community. 


Day of Remembrance: On this day in 1942, the War Relocation Authority was established to relocate Japanese-Americans to internment camps. Today, activists refer to the internment as a shameful precedent for the Trump administration's Muslim travel ban. Discuss the significance of this anniversary by emphasizing the values of Community and Voice.

Saturday, Feb. 20


World Day for Social Justice was established by the United Nations through the International Labor Organization (ILO) to “guarantee fair outcomes for all through employment, social protection, social dialogue, and fundamental principles and rights at work.” The theme for this year is “Closing the Inequalities Gap to Achieve Social Justice.” Cite the values of Community and Economic Security when talking about this day.


Tonight at 8pm EST, The NAACP Image Awards will "celebrate the outstanding achievements and performances of people of color in the arts, as well as those individuals or groups who promote social justice through their creative endeavors." The event will provide a prime time opportunity for your organization to discuss social justice with online audiences. Cite the values of Voice, Community, and Equality. 

Sunday, Feb. 21

@broobs.psd on Instagram

On this day in 1933, singer, songwriter, pianist, and activist Nina Simone was born. Throughout her career, Simone fearlessly spoke out against injustice. Use the anniversary of Simone’s birth as the opportunity to talk about the example she provided for artists to be activists and cultural influencers. Cite the values of Voice and Equality.


On this day in 1965, Malcolm X was assassinated in Harlem, New York. A Netflix documentary questions the criminal investigation following his death. Discuss the anniversary of his death and the legacy of Malcolm X's activism by citing the values of Voice, Equality, and Community. 

Monday, Feb. 22


Each year, the president of the National Congress of American Indians (NCAI) presents the State of Indian Nations around the time that coincides with the U.S. president's State of the Union. NCAI President Jefferson Keel will “outline the goals of tribal leaders, the opportunities for success and advancement of Native peoples, and priorities to advance the nation-to-nation relationship with the United States.” A member of Congress is invited each year to deliver a congressional response.

    Tuesday, Feb. 23


    On this day in 1868, W. E. B. Du Bois was born. He was a sociologist, historian, Pan-Africanist, author, and editor, was one of the co-founders of the NAACP in 1909 and the leader of the Niagara Movement. Discuss his birthday as another example of working for racial justice. Cite the values of Equality and Voice.

    Thursday, Feb. 25


    On this day in 1870 (150 years ago), Hiram Revels was sworn in as senator from Mississippi, becoming the first African American to serve in the U.S. Senate. Revels is one of only 11 African Americans ever to have served in the United States Senate. Discuss this anniversary with the values of Equality and Voice.

    Friday, Feb. 26

    by Melanie Cervantes via Justseeds

    On this day, eight years ago, Trayvon Martin was shot and killed in Florida by a neighborhood watch volunteer. After the acquittal of his killer in 2013, activists launched the #BlackLivesMatter movement. Discuss Trayvon citing the values of Community and Equality.

    Saturday, Feb. 27


    On Feb. 27, 1973, members of the American Indian Movement (AIM) began their occupation of Wounded Knee, the site of the 1890 massacre in South Dakota’s Pine Ridge Reservation. The occupation lasted 71 days and called attention to living conditions and mistreatment from federal and local agencies. Use this anniversary to talk about the values of Economic Security and Voice for Native American communities.

    The Amplifier logo

    Sign up forThe Amp

    Receiving the Amp newsletter is free and easy. To get on the list, send an email to with the subject line “Sign me up.”

    Sign up