The Amp

July 1, 2020

Upcoming Media Hooks & Events

July 2

On this day, President Lyndon B. Johnson signed into law the Civil Rights Act of 1964, the landmark civil rights and labor law that prohibits discrimination based on race, color, religion, sex, or national origin. Use this anniversary to reaffirm the values of Voice, Mobility, and Community - particularly when talking about the recent SCOTUS ruling on LGBTQ rights in the workplace. 

July 4


As the birthday of the United States of America, Independence Day is yet another opportunity to raise the values we believe our nation should embody: Opportunity, Voice, Equality, Community and Mobility. Use this day to remind audiences about the importance of this country's land, and its original inhabitants, Native American peoples, and their plight for equality and justice.

July 5

by Mars Primo

On this day in 2016, Alton Sterling was fatally shot several times at close range by Baton Rouge Police Department officers. Sterling had been selling CDs in a parking lot. His death was video recorded by several bystanders. This anniversary is an opportunity to discuss the values of Equality, Community, and Voice.

July 6


On this day in 1907, the pioneering artist and activist Frida Kahlo was born. Today her iconic work and image are shared as examples of politically engaged art and unapologetic self-expression. Use this hook to talk about the role of artists in social justice activism. Cite the values of Voice and Community.



In 2016 on this day, Philando Castile was killed by Minnesota police officer Jeronime Yanez during a routine traffic stop. Castile’s girlfriend video recorded the encounter while her infant daughter sat in the back seat. Castile’s death was yet another example of police brutality and the use of excessive force. This anniversary is an opportunity to discuss the values of Equality, Community, and Voice.

July 9


On this day in 1868, Congress ratified the 14th amendment to the Constitution, which granted citizenship and rights to African Americans and formerly enslaved people. It also forms the basis of “birthright citizenship” for children of non-citizen immigrants. Use this anniversary to discuss the on-going struggle for civil and immigrant rights by citing the values of Community and Voice.

July 11


On July 11, 1905, W.E.B Dubois and William Monroe Trotter gathered black leaders and launched the Niagara Movement, one of the organizations that paved the way for the formation of the NAACP. The covening met at Niagara Falls, in Ontario, Canada, because hotels on the U.S. side of the falls barred blacks. Among their platform’s demands was the abolition of all caste distinctions based on race or color. Discuss this anniversary by citing the values of Voice and Equality. 



On this day in 1960, the American classic novel, To Kill a Mockingbird by Harper Lee, was published. The book focused on racial inequality and went on to win the Pulitzer Prize. Use this anniversary to talk about the need for writers and other artists to challenge injustice. Refer to the values of Voice and Community. 

July 13

by Tony Webster

On this day in 2013, George Zimmerman was acquitted in the shooting and killing of African-American teenager Trayvon Martin. This sparked the #BlackLivesMatter movement.

And on this day in 2015, Sandra Bland died in police custody after being arrested for a minor traffic violation. Video shot by Bland further brings into question her treatment by police.

Use these anniversaries to discuss the values of Equality and Voice to discuss.

July 16


Ida B. Wells, the pioneering journalist and founder of the National Association for the Advancement of Colored People (NAACP) was born on this day in 1862. Wells was one of the first journalists to investigate lynchings across the U.S. Use her birthday as a hook to discuss the importance of working for racial and economic justice. Cite the values of Economic Opportunity and Voice.

July 17


On this day in 2014, New York City police officers apprehended Eric Garner for selling single cigarettes. He was put in a chokehold which resulted in his death. Garner was recorded saying, “I can’t breathe,” which became a rallying cry against police brutality. Use this anniversary as the opportunity to discuss policing and racial justice issues by citing the values of Voice, Equality and Redemption.

July 20


On this day in 1951, the Mattachine Society formally organized and ratified its “Missions and Purposes” as a California corporation. The organization was one of the earliest LGBTQ activist organizations in the United States. Cite this anniversary by citing the values of Voice and Equality.

July 22


Poet Emma Lazarus was born on this day in 1849. Her poem “The New Colossus” is inscribed at the base of the Statue of Liberty and is frequently quoted today in the immigration debate. Use this hook to talk about the importance of welcoming immigrants and refugees to the U.S. and refer to the values of Voice and Community.

July 24



Established in 2011 by the International Self Care Foundation, International Self Care Day is celebrated on the basis that self care is imperative for healthier lifestyles and should be integrated into families, communities, organizations and society. Take this time to invest in the wellness of your mind, body and soul.



On this day in 1972, the Washington Star broke the story of the unethical Tuskegee Syphilis Study conducted on 600 African-American sharecroppers. The exposure led to fundamental changes in medical research. Use this anniversary to underline the importance of the media's coverage of people living in poverty and cite the values of Equality and Economic Security.

July 26


On this day in 1990, President George H.W. Bush signed the Americans with Disabilities Act. This was the result of many years of advocacy by disability rights activists and allies. Use the anniversary to discuss current budget proposals that will hurt people with disabilities. Use the values of Equality and Economic Mobility.

July 28


The Geneva Convention on the Status of Refugees was signed on this day in 1951. The international treaty established the definition of who is a refugee. The geographic scope for this definition was extended worldwide in 1967. Use this hook to discuss the international commitments of the United States and our nation’s long history of welcoming refugees. Cite the values of Community, Economic Security, and Voice.

July 30


On this day in 1965, President Lyndon B. Johnson created both Medicaid and Medicare by signing into law an amendment to the Social Security Act. Now that these programs are under attack, this is an important anniversary to use in your messaging. Refer to the values of Economic Security and Community.

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