Upcoming Media Hooks & Events

During the Month of March

This year’s Women's History Month extends the Covid-affected centennial celebration of women's suffrage, "Valiant Women of the Vote" through 2021, and adds the theme "Refusing to be Silenced." The National Women’s History Alliance chose this to honor "the brave women who fought to win suffrage rights for women, and for the women who continue to fight for the voting rights of others." Use this hook to discuss the vital role that women have played in the struggle for racial and economic justice. Be sure to cite the values of Equality and Voice.
- Messaging and communication tools: The Opportunity Agenda's Ten Tips for Putting Intersectionality into Practice and The Case of the Cultural Influencers: Colin Kaepernick, Jimmy Kimmel, and #MeToo
- Resources: Womens Vote Centennial Initiative
- Hashtags: #womenshistorymonth; #metoo

It’s also National Professional Social Work Month, when social workers and their supporters educate the public about the invaluable contributions of the profession. The National Association of Social Workers will also use the month to push for better pay for social workers, which continues to lag behind that of other helping professions. The theme this year is “Social Workers Are Essential.” Use this hook to discuss the values of Community and Economic Security.
- Messaging and communication tools: The National Association of Social Worker’s National Professional Social Work Month resources; The Opportunity Agenda’s Talking About Poverty & Economic Opportunity Today: Three Core Pillars and Talking about Economic Justice
- Hashtags: #SocialWorkMonth; #SWMonth; #NASW
March 1

The U.S. Immigration and Customs Enforcement (ICE) was created on this day in 2002. Use this anniversary to take stock of an agency that has deported millions of people and separated thousands of families in the process. Cite the values of Community, Family Unity, and Economic Security.
- Messaging and communication tools: The Opportunity Agenda's Immigration Policy Solutions: Due Process and Fair Treatment Under the Law; Detention Watch Network's ICE Lies: Public Deception, Private Profit and Fatal Neglect: How ICE Ignores Deaths in Detention; National Immigration Law Center's Don’t Be Fooled, detailing the relationship between ICE funding and former President Trump’s anti-immigrant agenda; AFSC's How To Talk About Ending Incarceration and Detention.
- Hashtags: #DefundHate; #AbolishICE

East LA Walkouts: On this day in 1968, students walked out of their high schools in East Los Angeles to protest the quality of their education and in support of civil rights for Mexican Americans. The protest was the first of many and inspired later protests that used similar tactics. To talk about this anniversary, use the values of Voice and Equality.
- Messaging and communication tools: LA2050's Video: How 15,000 students in East LA activated to shape a better LA; Los Angeles Unified School District's Fostering Civil Discourse: A Guide for Classroom Conversations
- Hashtags: #EastLAWalkouts; #ChicanoBlowouts

On this day in 1872, President Ulysses S. Grant signed the Yellowstone National Park Protection Act into law and the world’s first national park was born. This anniversary is particularly relevant because in 2019 Trump signed The Natural Resources Management Act into law. The act not only protects millions of acres of land and miles of rivers, but it also contains provisions for Native Americans and African Americans. When discussing this anniversary and recent legislation, cite the values of Community and Economic Security.
- Messaging and communication tools: The National Caucus of Environmental Legislators’ Breaking Down the Natural Resources Management Act and Its Impacts on States; Colorlines’ People of Color Benefit From New Public Lands Protection Bill; Sierra Club’s 5 Big Takeaways of the Lands Conservation Bill Congress Passed; Glenn Nelson’s Why Are Our Parks So White? And Grist’s video “Our National Parks belong to everyone. So why are they so white?; and Latria Graham’s We’re Here. You Just Don’t See us.
- Hashtag: #Yellowstone
March 2

On March 2, 1955 (nine months before Rosa Parks’ act of civil disobedience), 15-year-old Claudette Colvin was arrested for refusing to give up her bus seat to a white passenger. She became one of four plaintiffs in Browder v. Gayle, which ruled that Montgomery's segregated bus system was unconstitutional. When discussing this anniversary, cite the values of Equality and Voice as well as the importance of youth voices in social justice activism.
- Messaging and communication tools: The Opportunity Agenda’s Ten Lessons for Talking About Race, Racism and Racial Justice; Radio Diaries podcast’s History Had Me Glued To The Seat; BBC Outlook’s The Girl Who Acted Before Rosa Parks; Teaching for Change’s And the Youth Shall Lead Us
- Hashtag: #ClaudetteColvin
March 3

On this day in 1991, officers with the Los Angeles Police Department were captured on camera beating Rodney King during a traffic stop. This anniversary offers the opportunity to discuss police accountability and over-policing in communities affected by poverty. Cite the values of Community and Redemption.
- Messaging and communication tools: The Opportunity Agenda’s Create Fair and Effective Policing Practices and Talking about Policing Issues
- Hashtag: #RodneyKing
March 4

On Thursday, March 4th at 5pm ET, the Othering and Belonging Institute presents the next installment of its #RiseUpForJustice livestream series. Experts will discuss how the far-right has used the pandemic to exacerbate racial othering and undermine democracy. They will also consider strategies to counter these narratives and organize for racial justice. Register here.
First weekend in March

National Day of Unplugging takes place from sundown Friday to sundown Saturday during the first weekend of March. People around the globe are invited to take a 24-hour respite from technology. The event “highlights the value of disconnecting from digital devices to connect with ourselves, our loved ones and our communities in real time.” Cite the value of Community when talking about this day.
- Resources: Register at National Day of Unplugging’s website to unlock a graphics toolkit, downloadable posters, and buy a "sleeping bag" for your phone designed by artist Jessica Tully.
- Hashtag: #NationalDayOfUnplugging
March 7

The first march from Selma to Montgomery for voting rights in Alabama took place on this day in 1965. Use this anniversary to talk about the renewed need to protect voting rights and fight racial injustice - particularly as its made its way to the Supreme Court this week. Cite the values of Equality and Voice.
- Messaging and communication tools: The Opportunity Agenda’s Ten Lessons for Talking About Race, Racism and Racial Justice; National Voting Rights Museum and Institute’s Selma Movement; Equal Justice Initiative’s History of Racial Injustice Calendar Highlights.
- Hashtags: #SelmaMarch; #votingrights
March 8

International Women’s Day: Women across the world will raise their hands up in response to the 2021 theme #ChooseToChallenge. Use this event to discuss the intersectionality of gender and poverty. Cite the values of Voice, Equality, and Economic Security.
- Messaging and communication tools: International Women’s Day’s Resources; The Opportunity Agenda's Ten Tips for Putting Intersectionality into Practice; The Case of the Cultural Influencers: Colin Kaepernick, Jimmy Kimmel, and #MeToo; and The Opportunity Survey: Understanding the Roots of Attitudes on Inequality
- Hashtags: #ChooseToChallenge; #IWD; #IWD2021; and #internationalwomensday
March 10

Today is Abortion Provider Appreciation Day to recognize staff who work every day to ensure that patients have access to the full range of reproductive health care options — including safe and legal abortion. Use this day to talk about the intersectional issues of reproductive justice and economic opportunity. Cite the values of Voice, Equality, and Community.
- Messaging and communication tools: Rewire News’ This Abortion Provider Appreciation Day, Get to Know the People Who Make Abortion Care Possible; National Abortion Provider’s Persist. Resist. Provide, National Institute for Reproductive Health's "Declaring Abortion Provider Appreciation Day in Your Community" toolkit
- Hashtags: #CelebrateAbortionProviders; #reprorights
March 12

On March 12, 1912, the Bread and Roses strikers in Lawrence, MA successfully won their demands. The Zinn Education Project notes, “This was an historic strike that united workers across many traditional barriers including language, nationality, gender, and age.” Cite this anniversary and cite the values of Economic Security and Community.
- Messaging and communication tools: The Opportunity Agenda’s Talking about the Importance of Unions and Economic Security
- Hashtag: #BreadAndRosesStrike
March 14

On this day in 1990, at least 16 activists were arrested in Washington, D.C. during a protest where people were demanding that the federal government pass the Americans with Disabilities Act (ADA). Today, activists are pushing back against the “sub-minimum wage” for disabled people. Discuss this anniversary and current activism by citing the values of Voice and Equality.
- Messaging and communication tools: Rooted in Rights’ Bottom Dollars video series; Center on Budget and Policy Priorities’ Fact Sheet: Disability Insurance; The Rehabilitation Research and Training Center on Disability Statistics and Demographics’s Annual Disability Statistics Compendium; Talk Poverty on the new stealth approach to kicking people off disability
- Hashtags: #HandsOffMyADA; #EqualPay4OurWork
March 15

Supreme Court Justice Ruth Bader Ginsburg was born on this day in 1933. Before becoming the second woman on the Supreme Court, the late Justice had a long legal career as an advocate for gender equality and women's rights. Discuss her legacy by citing the values of Economic Security and Voice.
- Messaging and communication tools: The Opportunity Agenda's Ten Tips for Putting Intersectionality into Practice and The Case of the Cultural Influencers: Colin Kaepernick, Jimmy Kimmel, and #MeToo
- Hashtags: #RBG; #womenshistorymonth
March 17

St. Patrick’s Day provides an opportunity to talk about the Irish immigrant experience with the American social construction of “whiteness” and how its boundaries shifted over time. Since many Irish people were fleeing state-sponsored famine, it’s also possible to make connections with refugees today. Cite the values of Voice, Equality, Economic Security, and Community.
- Messaging and communication tools: The New Yorker’s Noel Ignatiev’s Long Fight Against Whiteness; The History Channel’s When America Despised the Irish: The 19th Century’s Refugee Crisis; The Root’s When the Irish Weren’t White; The Opportunity Agenda's Ten Tips for Putting Intersectionality into Practice and Ten Lessons for Talking About Race, Racism and Racial Justice
- Hashtag: #stpatricksday

Civil rights leader Bayard Rustin was born on this day in 1912. As a gay black man who helped plan the 1963 March on Washington, Rustin’s life illustrates the reality of intersectional struggles. In February 2020, California Governor Gavin Newsom posthumously pardoned Rustin for a 1953 conviction under laws that targeted LGBTQ people. Cite the values of Equality and Voice when talking about Rustin’s life.
- Messaging and communication tools: Making Gay History podcast’s episode about Bayard Rustin; the documentary Brother Outsider, video short Bayard & Me; The Opportunity Agenda's Ten Tips for Putting Intersectionality into Practice and Ten Lessons for Talking About Race, Racism and Racial Justice
- Hashtag: #BayardRustin
March 18

Public Defense Day commemorates the Supreme Court's 1963 ruling that states must provide free legal counsel for people living in poverty. The case, Gideon v. Wainwright, was spurred by Clarence Earl Gideon who was charged with a felony in Florida state court and denied a court-appointed lawyer. The Supreme Court's decision extended the right to counsel to state courts across the country. Discuss the importance of public defense by referring to the values of Voice and Equality.
- Messaging and communication tools: The Opportunity Agenda's Ensure Fair Trials and Quality Indigent Defense
- Hashtags: #PublicDefenseDay; #RightToCounsel
March 19

On this day in 1917, the Supreme Court upheld the Eight Hour Act, the first federal law regulating the work hours of private companies. The law was passed by Congress after nationwide industrial strikes. Unions have also been instrumental in fighting for worker rights but fair scheduling and overtime are still issues for many Americans. Discuss this anniversary citing the values of Community and Economic Security.
- Messaging and communication tools: The Opportunity Agenda’s Talking about the Importance of Unions and Economic Security; National Employment Law Project’s Americans Work Longer Hours But Don’t Get Overtime Pay; Center for Popular Democracy’s Fired on a Whim: The Precarious Existence of NYC Fast-Food Workers
- Hashtags: #8hourday
March 20

The United Nations declared today the International Day of Happiness. It’s meant to recognize that ending poverty, reducing inequality, and protecting our planet are three key aspects that lead to well-being and happiness. According to the UN, "the resolution was initiated by Bhutan, a country which has recognized the value of national happiness over national income since the early 1970s." When talking about this hook, cite the values of Economic Security and Community.
- Messaging and communication tools: The Opportunity Agenda’s Talking About Economic Justice and Shifting the Narrative on Poverty; Action for Happiness' World Happiness Report;
- Hashtag: #InternationalDayOfHappiness
March 21

Today is the International Day for the Elimination of Racial Discrimination. Discuss racial justice by citing the values of Voice, Equality and Community.
- Messaging and communication tools: The Opportunity Agenda’s Ten Lessons for Talking About Race and Turning Our Sorrow and Outrage into Communications for Change; United Nations’ Let’s Fight Racism; Inter-American Commission on Human Rights’ Police Violence Against Afro-Descendents in the U.S.
- Hashtag: #FightRacism
March 22

March 22 is World Water Day to focus attention on the importance of universal access to clean water in developing countries. In the U.S., the issue of water as a right was brought to light by the crisis in Texas last month and in Flint, Michigan, before that. Use this hook to discuss clean water infrastructure, citing the values of Economic Opportunity and Community.
- Messaging and communication tools: The Opportunity Agenda's Talking About Economic Justice and Ten Lessons for Talking About Race, Racism and Racial Justice;
- Hashtags: #WorldWaterDay; #FlintCrisis
March 23

President Barack Obama signed the Affordable Care Act (ACA) into law on this day in 2010. More than 20 million people gained health coverage through the act. Though Congress and former President Trump attacked the requirement that all Americans have health insurance, voters in several states chose to expand Medicaid under the ACA in 2018. Despite advances in coverage under the ACA, the United States continues to have one of the most expensive and least equitable health care systems among developed countries. To discuss the anniversary and current healthcare debate, cite the values of Economic Security and Community.
- Messaging and communication tools: The Opportunity Agenda: Talking About Economic Justice and Dealing with Lies in the Era of Trump; Center on Budget and Policy Priorities’ Accomplishments of Affordable Care Act; Community Catalyst’s Building a Case for Medicaid and Protect Our Care
- Hashtags: #WinningWithTheACA; #HealthForAll; #MedicaidMatters
March 24

ACT UP (AIDS Coalition To Unleash Power) held its first-ever demonstration on this day in 1987. The protest on Wall Street targeted pharmaceutical companies that were profiteering from the epidemic. ACT UP brought widespread attention to the AIDS epidemic and helped make significant advances in AIDS research. Discuss this anniversary and the on-going need for healthcare and LGBTQ activism. Cite the values of Voice, Equality, and Community.
- Messaging and communication tools: The Opportunity Agenda's Ten Tips for Putting Intersectionality into Practice
- Hashtag: #ACTUPNY; #EndHIV
March 25-31

The last seven days of March are National Farmworker Awareness Week. Since 1999, Student Action with Farmworkers has coordinated this week of action to “raise awareness about farmworker issues, honor their everyday contributions, and gain more allies to help advocate for better living and working conditions in the fields.” Farm work is the third most dangerous job in the United States and has few federal labor protections such as overtime, unemployment insurance, and protection when joining a union. Talk about the farmworker rights citing the values of Voice, Economic Security, and Community.
- Take action: Join or organize an event near you.
- Messaging and communication tools: Student Action with Farmworkers’ toolkit, resources and messaging; The Opportunity Agenda's Talking About Economic Justice
- Hashtag: #NFAW2021
March 25

On this day in 1911, the Triangle Shirtwaist Factory fire in Manhattan killed 146 immigrant garment workers (predominantly women). Use this anniversary to discuss the concerns of immigrant workers, particularly workplace safety. Cite the values of Economic Security and Community.
- Messaging and communication tools: The Opportunity Agenda’s A Commonsense Approach: Immigration Policy - Solutions Upholding Workers’ Rights; National Employment Law Project's Workplace Safety Enforcement Continues to Decline in Trump Administration
- Hashtag: #TriangleFire

On this day in 1931, nine young African American men (The “Scottsboro Boys”) were falsely charged with rape in Alabama. Despite lack of evidence, eight of them were convicted and sentenced to death by an all-white jury. The trial has particular relevance since the Supreme Court ruled in 2019 that there was racial bias in the jury selection for the case of Curtis Flowers. Use this anniversary to discuss the continued need for criminal justice reform, especially as it affects people of color living in poverty. Cite the values of Equality and Voice.
- Messaging tools: PBS’ Scottsboro: An American Tragedy; The Opportunity Agenda’s 10 Lessons for Talking About Criminal Justice Issues; The Road Ahead for Social Justice: Broken Windows Policing and Transforming the System: Criminal Justice Policy Solutions
- Hashtags: #scottsboroboys; #transformcj; #unbreakablecj; #CurtisFlowers

Today is also the birthday of Aretha Franklin in 1942. Use the anniversary of her birth to talk about the role of influential artists in fighting for the values of Voice, Equality and Community.
- Messaging and communication tools: The Opportunity Agenda’s Working with Cultural Influencers: 10 Tips to Spark Change and The Case of the Cultural Influencers: Colin Kaepernick, Jimmy Kimmel, and #MeToo; Colorlines’ How Aretha Franklin Lent Her Voice to the Civil Rights Movement; Global Citizen’s 4 Ways Aretha Franklin Fought for a Better World
- Hashtag: #ArethaFranklin
March 26

On this day in 1839, Cherokee Indians reached the end of the “Trail of Tears,” a forced death march from their ancestral home in the Smoky Mountains to the Oklahoma Territory.
- Messaging and communication tools: Smithsonian Museum’s The Trail of Tears: A Story of Cherokee Removal; The Opportunity Agenda's Pride vs. Prejudice: Put the Tomahawk Chop to Rest
- Hashtags: #TrailOfTears
March 27

Muslim Women’s Day is a celebration of Muslim women on which advocates “flood the Internet with positive representations of who Muslim women are.” Also use this day to talk about how Trump’s Muslim Ban (now repealed by President Biden) affected Muslim women and their families, and how Biden's repeal is a positive move for our country. Work remains to remedy the harm to immigrants over the past four years. The law that permitted this discrimination must also amended by passing the No Ban Act. Talk about this day using the values of Voice and Equality.
- Read more: The ‘Muslim Ban’ Is Gone. Now What? (Brennan Center); No Ban Act (Muslim Advocates);
- Messaging and communication tools: ACLU's fact sheet on discrimination against muslim women;
Muslim Girl's 12 favorite #MuslimWomensDay posts from partners and allies and 14 Stunning Pieces of Artwork to Honor #MuslimWomensDay - The Opportunity Agenda’s Talking About the Muslim Ban, Trump v. Hawaii.
- Hashtags: #MuslimWomensDay;
March 28

On March 28, 1898, the U.S. Supreme Court ruled in the case of United States v. Wong Kim Ark that under the 14th Amendment of the U.S. Constitution, children who are born in the United States to non-citizen parents are indeed U.S. citizens. Wong Kim Ark had been born in San Francisco to Chinese immigrants who were barred from ever becoming U.S. citizens under the Chinese Exclusion Act. He was denied re-entry to the United States after a trip to China and sued the federal government. During his term as President, Donald Trump suggested that he could end “birthright citizenship” by executive order, though constitutional law scholars disagree. Discuss this anniversary citing the values of Equality and Community
- Messaging and communication tools: The Opportunity Agenda’s Talking about the American Citizenship Clause of the 14th Amendment; American Immigration Council's Ending Birthright Citizenship Could Put All Americans’ Nationality in Jeopardy; Asian Americans Advancing Justice’s Wong Kim Ark, Constitutional Citizenship & Asian Americans; PBS American Experience’s United States v. Wong Kim Ark; Bill Moyers’ Becoming American: The Chinese Experience; Asian American Heroes website
- Hashtag: #WongKimArk
March 30

On this day in 1870, the Fifteenth Amendment to the United States Constitution was formally adopted. The last of the three Reconstruction amendments, it gave black men the right to vote by declaring that this right could “not be abridged or denied by any state” on account of race, color, or previous condition of servitude. Over time, loopholes in the amendment would allow states to implement restrictions such as poll taxes and literacy tests that did not mention race by name, but effectively prevented most African Americans from voting. The Voting Rights Act of 1965 was passed to outlaw these practices but it was recently gutted by the Supreme Court, and voting rights are again being discussed by the Supreme Court. Discuss this anniversary by citing the values of Voice and Equality.
- Messaging and communication tools: Jamelle Bouie’s The Equality That Wasn’t Enough; The Opportunity Agenda’s Rejecting Bigotry, Demanding Action; U.S. Commission on Civil Rights’ An Assessment of Minority Voting Rights Access in the United States; and the Leadership Conference Education Fund's The Great Poll Closure
- Hashtags: #15thAmendment; #RestoreTheVote
March 31

Today is labor leader and civil rights activist Cesar Chavez’s birthday (1927) and a state holiday in California. Discuss the ongoing issues faced by farmworkers and the importance of unions, citing the values of Economic Security and Community.
- Messaging and communication tools: The Opportunity Agenda’s Talking about the Importance of Unions and Economic Security
- Hashtags: #CesarChavez; #CesarChavezDay

Today is also the International Transgender Day of Visibility, a day dedicated to “celebrating the accomplishments and victories of transgender & gender non-conforming people while raising awareness of the work that is still needed to save trans lives.” When talking about this day, cite the values of Voice and Equality.
- Messaging and communication tools: Human Rights Campaign’s Resources on Transgender Issues and Seven Things About Transgender People That You Didn't Know; The Opportunity Agenda’s Ten Tips for Putting Intersectionality into Practice; GLAAD's Media Reference Guide; Trans Student Educational Resources’s TDOV.org; Broadly’s Stock Photos Beyond the Binary
- Hashtags: #TransVisibility; #TDOV

On this day in 1933, President Franklin D. Roosevelt and Congress created the Civilian Conservation Corps, a public work-relief program to combat unemployment. The corps provides historic precedent for proposals like the Green New Deal. Use this anniversary to discuss the values of Opportunity, Economic Security and Community.
- Messaging and communication tools: The Opportunity Agenda’s Talking About Economic Justice; Center for American Progress’ CAP’s John Podesta, Neera Tanden Praise Green New Deal Resolution; The New Republic’s The Story Behind the Green New Deal’s Meteoric Rise
- Hashtags #CivilianConservationCorps; #GreenNewDeal; #GND