Upcoming Media Hooks & Events
During the month of March
This year, Women's History Month arrives with the anticipation of celebrating the first Black woman nominated to the Supreme Court. It also marks one year since Secretary Deb Haaland became the first Native American woman to hold a cabinet-level position in the White House. Women have long led the struggle for equal rights across movements — from voting to LGBTQ+ equality. And yet, women continue to bear unequal burdens, with women of color being hit particularly hard by the COVID-19 pandemic. This year, let's recommit to celebrating the vital role that women have played in the struggle for racial and economic justice. Cite the values of Equality and Voice.
- Messaging and communication tools: The Opportunity Agenda's Ten Tips for Putting Intersectionality into Practice, The Case of the Cultural Influencers: Colin Kaepernick, Jimmy Kimmel, and #MeToo, and This White Feminist Knows that “Race-Silent” Policies are Insufficient and Part of the Problem; Family Values @ Work's Black Women Need Build Back Better.
- Research: National Women's Law Center's Men Have Now Recouped Their Pandemic-related Labor Force Losses While Women Lag Behind.
- Creative Storytelling and Cultural Strategies: Care Can't Wait Coalition's Portraits of Care series and Library of Congress' Women's History Month archives.
- Hashtags: #WomensHistoryMonth; #metoo; #CareCantWait
It’s also National Professional Social Work Month, when social workers and their supporters educate the public about the invaluable contributions of the profession. The National Association of Social Workers' theme this year is "The Time is Right for Social Work," which points to the vital role of social workers amidst the converging crises of COVID-19, systemic racism, economic inequality, and global warming. Use this hook to discuss the values of Community and Economic Security.
- Messaging and communication tools: The National Association of Social Worker’s National Professional Social Work Month resources; The Opportunity Agenda’s Talking About Poverty & Economic Opportunity Today: Three Core Pillars and Talking about Economic Justice
- Hashtags: #SocialWorkMonth; #SWMonth; #NASW
The U.S. Immigration and Customs Enforcement (ICE) was created on this day in 2002. Despite the mountain of evidence documenting the agency's disregard for human life and cruel practices, Congress and the White House continue funding an agency that has deported millions of people and separated thousands of families. Cite the values of Community, Family Unity, and Economic Security.
- Messaging and communication tools: The Opportunity Agenda's Immigration Policy Solutions: Due Process and Fair Treatment Under the Law; Detention Watch Network's ICE Lies: Public Deception, Private Profit and Fatal Neglect: How ICE Ignores Deaths in Detention; National Immigration Law Center's Don’t Be Fooled; AFSC's How To Talk About Ending Incarceration and Detention; and the Black Immigrants Bail Fund.
- Hashtags: #DefundHate; #AbolishICE; #DignityNotDetention; #FreeThemAll
East LA Walkouts: On this day in 1968, students walked out of their high schools in East Los Angeles to protest the quality of their education and in support of civil rights for Mexican Americans. The protest was the first of many and inspired later protests that used similar tactics. To talk about this anniversary, use the values of Voice and Equality.
- Messaging and communication tools: The Opportunity Agenda's Talking About the Attacks on Critical Race Theory; LA2050's Video: How 15,000 students in East LA activated to shape a better LA; Los Angeles Unified School District's Fostering Civil Discourse: A Guide for Classroom Conversations
- Hashtags: #EastLAWalkouts; #ChicanoBlowouts
On March 2, 1955 (nine months before Rosa Parks’ act of civil disobedience), 15-year-old Claudette Colvin was arrested for refusing to give up her bus seat to a white passenger. She became one of four plaintiffs in Browder v. Gayle, which ruled that Montgomery's segregated bus system was unconstitutional. When discussing this anniversary, cite the values of Equality and Voice as well as the importance of youth voices in social justice activism.
- Messaging and communication tools: The Opportunity Agenda’s Ten Lessons for Talking About Race, Racism and Racial Justice and Talking About the Attacks on Critical Race Theory; Radio Diaries podcast’s History Had Me Glued To The Seat; BBC Outlook’s The Girl Who Acted Before Rosa Parks; Teaching for Change’s And the Youth Shall Lead Us
- Hashtag: #ClaudetteColvin
On this day in 1991, officers with the Los Angeles Police Department were captured on camera beating Rodney King during a traffic stop. This anniversary offers the opportunity to remind audiences of the long trajectory of police accountability movements. When commemorating this date, uplift the need to go beyond policing to prioritize solutions grounded in community safety that ends over-policing in communities affected by poverty. Cite the values of Community, Safety, and Equality.
March 4 - 5
National Day of Unplugging takes place from sundown Friday to sundown Saturday during the first weekend of March. People around the globe are invited to take a 24-hour respite from technology. The event “highlights the value of disconnecting from digital devices to connect with ourselves, our loved ones and our communities in real time.” Cite the value of Community when talking about this day.
The Film Independent Spirit Awards will air on Sunday, March 6 at 5:00 pm ET on IFC and AMC+. This is the 37th annual celebration, which uplifts the best independent film and television programming of the year. Visit Film Independent's website to see the full list of nominees and find more information on how to watch this year's show.
- Messaging and Communications Tools: The Opportunity Agenda's Power of Pop: What TV Gets Wrong About Getting By, Power of Pop: The Case of the Cultural Influencers, and The Case of the Cultural Influencers: Colin Kaepernick, Jimmy Kimmel, and #MeToo.
- Hashtags: #SpiritAwards
The first march from Selma to Montgomery for voting rights in Alabama took place on this day in 1965. Use this anniversary to talk about the renewed urgency to protect voting rights and fight racial injustice. Cite the values of Equality and Voice.
- Messaging and communication tools: The Opportunity Agenda’s Ten Lessons for Talking About Race, Racism and Racial Justice and Talking About the Attacks on Critical Race Theory; National Voting Rights Museum and Institute’s Selma Movement; Equal Justice Initiative’s History of Racial Injustice Calendar Highlights.
- Hashtags: #SelmaMarch; #votingrights
Today is International Women’s Day. This year's theme, #BreakTheBias, encourages audiences to, "Imagine a gender equal world." Use this event to discuss the importance of intersectionality and the need for both equity and inclusivity to guide collective action towards women's equality. Cite the values of Voice, Equality, and Economic Security.
- Messaging and communication tools: International Women’s Day’s Resources; The Opportunity Agenda's Ten Tips for Putting Intersectionality into Practice; The Case of the Cultural Influencers: Colin Kaepernick, Jimmy Kimmel, and #MeToo; and The Opportunity Survey: Understanding the Roots of Attitudes on Inequality
- Hashtags: #BreakTheBias; #IWD; and #internationalwomensday
Today is Abortion Provider Appreciation Day to recognize staff who work every day to ensure that patients have access to the full range of reproductive health care options — including safe and legal abortion. Use this day to talk about the intersectional issues of reproductive justice and economic opportunity. Cite the values of Voice, Equality, and Community.
- Messaging and communication tools: The Opportunity Agenda's Ten Tips for Putting Intersectionality into Practice and We Must Act Now to Defend Reproductive Justice; Rewire News’ This Abortion Provider Appreciation Day, Get to Know the People Who Make Abortion Care Possible; ;National Institute for Reproductive Health's "Declaring Abortion Provider Appreciation Day in Your Community" toolkit
- Hashtags: #CelebrateAbortionProviders; #reprorights
This year, the annual South by Southwest (SXSW) conference and festival runs from March 11 - 20, with hybrid programming for people to participate both in-person and online. Founded in 1987, SXSW has become one of the go-to annual events for people working at the intersection of cultural strategies, civic engagement, music, and film. The 2022 program includes dedicated tracks for climate change and civic engagement, with session topics ranging from removing reentry barriers to countering election disinformation. Register here.
On March 12, 1912, the Bread and Roses strikers in Lawrence, MA successfully won their demands. The Zinn Education Project notes, “This was an historic strike that united workers across many traditional barriers including language, nationality, gender, and age.” Cite this anniversary and cite the values of Economic Security and Community.
- Messaging and communication tools: The Opportunity Agenda’s Talking about the Importance of Unions and Economic Security, Talking About Economic Justice, Talking about the Importance of Unions and Economic Security, Narrative Shift: From The War on Poverty to "Ending Welfare as We Know It" and& Talking About Poverty & Economic Opportunity Today: Three Core Pillars.
- Hashtag: #BreadAndRosesStrike
On this day in 1990, at least 16 activists were arrested in Washington, D.C. during a protest where people were demanding that the federal government pass the Americans with Disabilities Act (ADA). Today, activists are pushing back against the “sub-minimum wage” for disabled people. Discuss this anniversary and current activism by citing the values of Voice and Equality.
- Messaging and communication tools: Rooted in Rights’ Bottom Dollars video series; Center on Budget and Policy Priorities’ Fact Sheet: Disability Insurance; The Rehabilitation Research and Training Center on Disability Statistics and Demographics’s Annual Disability Statistics Compendium; Talk Poverty on the new stealth approach to kicking people off disability
- Hashtags: #DisabilityRights; #EqualPay4OurWork
One year ago today, Deb Haaland became the first Native American Cabinet Secretary, following the U.S. Senate's vote to confirm her nomination to head the Department of the Interior. In 2018, Secretary Haaland joined Rep. Sharice Davids in becoming the first Native American women elected to the U.S. Congress. Secretary Haaland is a member of the Pueblo of Laguna and identifies as a 35th generation New Mexican. Cite the values of Voice and Equality when celebrating her leadership.
- Messaging and communications tools: IllumiNative's Reclaiming Native Truth and Becoming Visible.
- Hashtags: #DebHaaland; #WomensHistoryMonth;
Supreme Court Justice Ruth Bader Ginsburg was also born on this day in 1933. Before becoming the second woman on the Supreme Court, the late Justice had a long legal career as an advocate for gender equality and women's rights. As a cultural icon, her impact transcended courts. When discussing her legacy, it's also important to note her mixed judicial record on issues of race and criminal justice, with particularly damaging decisions for indigenous rights. Cite the values of Economic Security and Voice.
- Messaging and communication tools: The Opportunity Agenda's Ten Tips for Putting Intersectionality into Practice and The Case of the Cultural Influencers: Colin Kaepernick, Jimmy Kimmel, and #MeToo; The ACLU’s In Memory of Justice Ruth Bader Ginsburg; and The Marshall Project’s RBG’s Mixed Record on Race and Criminal Justice;
- Hashtags: #RBG; #NotoriousRBG; #WomensHistoryMonth
The March Madness college basketball tournaments begin this week. First and second-round games for the men's tournament will be played from March 17 - 20. The women's tournament runs in parallel, with first-round games beginning March 18. Both tournaments continue through the end of March, culminating with the NCAA Women's and Men's National Championship games, held on April 3 and 4 respectively. This will be the first March Madness tournament since the NCAA adopted an interim policy to allow collegiate athletes to be financially compensated for their name, image, and likeness. Cite the values of Voice and Equality when talking in support of paying student-athletes.
Today is the one-year anniversary of the Atlanta spa shootings. The attack on three spas killed eight people, six of whom were women of Asian descent, and took place during a year marked by an increase in anti-Asian attacks across the country. When remembering this date, acknowledge how the intersectionality of racism, misogyny, and xenophobia has historically resulted in violence against Asian American women. And follow the lead of Asian American and Pacific Islander (AAPI) groups to center the voices countering anti-Asian racism in ways that align with Asian cultural practices.
- Messaging and communications tools: The Opportunity Agenda's Five Strategies for Talking About Anti-Asian Racism; National Asian Pacific American Women's Forum's Messaging Guidance on Responding to the Atlanta Shootings; Asian American Journalists Association Guidance on Atlanta Shootings & Anti-Asian Hate Incidents and Pronunciation Guide; Asian and Pacific Islander American Health Forum board chair Oliver Kim's op-ed Addressing The Mental Health Needs Of The AAPI Community; and Stop AAPI Hate's National Report (Through September 2021).
- Hashtags: #StopAAPIHate; #StopAsianHate; #ProtectAsianLives
Civil rights leader Bayard Rustin was born on this day in 1912. As a gay black man who helped plan the 1963 March on Washington, Rustin’s life illustrates the reality of intersectional struggles. In February 2020, California Governor Gavin Newsom posthumously pardoned Rustin for a 1953 conviction under laws that targeted LGBTQ people. Cite the values of Equality and Voice when talking about Rustin’s life.
- Messaging and communication tools: Making Gay History podcast’s episode about Bayard Rustin; The Opportunity Agenda's Ten Tips for Putting Intersectionality into Practice and Ten Lessons for Talking About Race, Racism and Racial Justice
- Hashtag: #BayardRustin
Public Defense Day commemorates the Supreme Court's 1963 ruling that states must provide free legal counsel for people living in poverty. The case, Gideon v. Wainwright, was spurred by Clarence Earl Gideon who was charged with a felony in Florida state court and denied a court-appointed lawyer. The Supreme Court's decision extended the right to counsel to state courts across the country. Discuss the importance of public defense by referring to the values of Voice and Equality.
On this day in 1917, the Supreme Court upheld the Eight Hour Act, the first federal law regulating the work hours of private companies. The law was passed by Congress after nationwide industrial strikes. Unions have also been instrumental in fighting for worker rights but fair scheduling and overtime are still issues for many Americans. Discuss this anniversary citing the values of Community and Economic Security.
- Messaging and communication tools: The Opportunity Agenda’s Talking about the Importance of Unions and Economic Security, Talking About Economic Justice, Narrative Shift: From The War on Poverty to "Ending Welfare as We Know It" and Talking About Poverty & Economic Opportunity Today: Three Core Pillars; National Employment Law Project’s Americans Work Longer Hours But Don’t Get Overtime Pay; Center for Popular Democracy’s Fired on a Whim: The Precarious Existence of NYC Fast-Food Workers
- Hashtags: #8hourday
The United Nations declared today the International Day of Happiness. It’s meant to recognize that ending poverty, reducing inequality, and protecting our planet are three key aspects that lead to well-being and happiness. According to the UN, "the resolution was initiated by Bhutan, a country which has recognized the value of national happiness over national income since the early 1970s." When talking about this hook, cite the values of Economic Security and Community.
Today is the International Day for the Elimination of Racial Discrimination. Discuss racial justice by citing the values of Voice, Equality and Community.
- Messaging and communication tools: The Opportunity Agenda’s Ten Lessons for Talking About Race, Five Strategies for Talking About Anti-Asian Racism, and Turning Our Sorrow and Outrage into Communications for Change; United Nations’ Let’s Fight Racism; Inter-American Commission on Human Rights’ Police Violence Against Afro-Descendents in the U.S.
- Hashtag: #FightRacism
March 22 is World Water Day to focus attention on the importance of universal access to clean water in developing countries. In the U.S., the issue of water as a right was brought to light by the winter storm crisis in Texas in Feb. 2021 and in Flint, Michigan, before that. Use this hook to discuss clean water infrastructure, citing the values of Economic Opportunity and Community.
- Messaging and communication tools: The Opportunity Agenda's Talking About Economic Justice and Ten Lessons for Talking About Race, Racism and Racial Justice;
- Hashtags: #WorldWaterDay; #FlintCrisis
On this day in 2010, President Barack Obama signed the Affordable Care Act (ACA) into law. More than 20 million people gained health coverage through the act. Despite advances in coverage under the ACA, the United States continues to have one of the most expensive and least equitable health care systems among developed countries. To discuss the anniversary and current healthcare debate, cite the values of Economic Security and Community.
ACT UP (AIDS Coalition To Unleash Power) held its first-ever demonstration on this day in 1987. The protest on Wall Street targeted pharmaceutical companies that were profiteering from the epidemic. ACT UP brought widespread attention to the AIDS epidemic and helped make significant advances in AIDS research. Discuss this anniversary and the on-going need for healthcare and LGBTQ activism. Cite the values of Voice, Equality, and Community.
- Messaging and communication tools: The Opportunity Agenda's Ten Tips for Putting Intersectionality into Practice
- Hashtag: #ACTUPNY; #EndHIV
The last seven days of March are National Farmworker Awareness Week. Since 1999, Student Action with Farmworkers has coordinated this week of action to “raise awareness about farmworker issues, honor their everyday contributions, and gain more allies to help advocate for better living and working conditions in the fields.” Farm work exposes workers to significant occupational hazards and has few federal labor protections such as overtime pay or unemployment insurance. Talk about the farmworker rights citing the values of Voice, Economic Security, and Community.
- Take action: Join or organize an event near you.
- Messaging and communication tools: Student Action with Farmworkers’ media toolkit, resources and messaging; The Opportunity Agenda's Talking About Economic Justice, Talking about the Importance of Unions and Economic Security, Narrative Shift: From The War on Poverty to "Ending Welfare as We Know It" and Talking About Poverty & Economic Opportunity Today: Three Core Pillars; National Employment Law Project's testimony In Support of Lowering the Overtime Threshold for Farmworkers to 40 Hours Per Week.
- Hashtag: #farmworkersfeedtheworld; #FarmworkersRights
On this day in 1911, the Triangle Shirtwaist Factory fire in Manhattan killed 146 immigrant garment workers (predominantly women). Use this anniversary to discuss the concerns of immigrant workers, particularly workplace safety. Cite the values of Economic Security and Community.
- Messaging and communication tools: The Opportunity Agenda’s Talking about the Importance of Unions and Economic Security, Talking About Poverty & Economic Opportunity Today: Three Core Pillars; and A Commonsense Approach: Immigration Policy - Solutions Upholding Workers’ Rights; National Employment Law Project's 2022 Policy and Advocacy Agenda
- Hashtag: #TriangleFire
On this day in 1931, nine young African American men (The “Scottsboro Boys”) were falsely accused of rape by two white women in Alabama. Despite a lack of evidence, eight of them were convicted and sentenced to death by an all-white jury. Their case gained national attention and sparked outcry from civil rights groups who organized legal defense to clear their names. On this anniversary, discuss the continued need for criminal justice reform. Cite the values of Equality and Voice.
- Messaging tools: The Opportunity Agenda’s When They See Us: Thirty Years Since the Central Park Five Case; 10 Lessons for Talking About Criminal Justice Issues, Beyond Policing,Transforming the System: Criminal Justice Policy Solutions, and Talking About the Attacks on Critical Race Theory; and ACLU History: The Tragedy of the Scottsboro Boys.
- Hashtags: #scottsboroboys; #criminaljusticereform
Today is also the birthday of Aretha Franklin in 1942. Use the anniversary of her birth to talk about the role of influential artists in fighting for the values of Voice, Equality and Community.
- Messaging and communication tools: The Opportunity Agenda’s Working with Cultural Influencers: 10 Tips to Spark Change and The Case of the Cultural Influencers: Colin Kaepernick, Jimmy Kimmel, and #MeToo; Colorlines’ How Aretha Franklin Lent Her Voice to the Civil Rights Movement; Global Citizen’s 4 Ways Aretha Franklin Fought for a Better World
- Hashtag: #ArethaFranklin
On this day in 1839, the Cherokee people reached the end of the “Trail of Tears,” a forced death march from their ancestral home in the Smoky Mountains to the Oklahoma Territory.
- Messaging and communication tools: Smithsonian Museum’s The Trail of Tears: A Story of Cherokee Removal; IllumiNative's Reclaiming Native Truth and Becoming Visible; and The Opportunity Agenda's Pride vs. Prejudice: Put the Tomahawk Chop to Rest
- Hashtags: #TrailOfTears
Muslim Women’s Day is a celebration of Muslim women on which advocates “flood the Internet with positive representations of who Muslim women are.” While President Biden's repeal of Trump's Muslim ban was a positive step, work remains to remedy the harm to immigrants. Talk about this day using the values of Voice and Equality.
- Messaging and communication tools: Muslim Girl's 12 favorite #MuslimWomensDay posts from partners and allies and 14 Stunning Pieces of Artwork to Honor #MuslimWomensDay; Vogue Magazine's Why Muslim Women’s Day is Important to These Iconic Female Trailblazers; ACLU's fact sheet on discrimination against muslim women; Brennan Center for Justices' The ‘Muslim Ban’ Is Gone. Now What?; The Opportunity Agenda’s Talking About the Muslim Ban, Trump v. Hawaii.
- Hashtags: #MuslimWomensDay;
The 94th Oscars awards ceremony also airs live on ABC today, starting at 8:00 p.m. ET / 5:00 p.m. PT. This year's celebration will be co-hosted by Reginal Hall, Amy Schumer, and Wanda Sykes. In recent years, the Oscars have drawn criticism for how nominations embody the failure to celebrate and uplift BIPOC creators' work in Hollywood. The show is already receiving criticism for not planning to televise all awards recipients. Click here to view this year's nominations.
On March 28, 1898, the U.S. Supreme Court ruled in the case of United States v. Wong Kim Ark that under the 14th Amendment of the U.S. Constitution, children who are born in the United States to non-citizen parents are indeed U.S. citizens. Wong Kim Ark had been born in San Francisco to Chinese immigrants who were barred from ever becoming U.S. citizens under the Chinese Exclusion Act. He was denied re-entry to the United States after a trip to China and sued the federal government. Discuss this anniversary citing the values of Equality and Community
- Messaging and communication tools: The Opportunity Agenda’s Five Strategies for Talking About Anti-Asian Racism and Talking about the American Citizenship Clause of the 14th Amendment; PBS American Experience’s United States v. Wong Kim Ark; Bill Moyers’ Becoming American: The Chinese Experience; and Asian American Heroes website
- Hashtag: #WongKimArk
On this day in 1870, the Fifteenth Amendment to the United States Constitution was formally adopted. The last of the three Reconstruction amendments, it gave Black men the right to vote by declaring that this right could “not be abridged or denied by any state” on account of race, color, or previous condition of servitude. Over time, loopholes in the amendment would allow states to implement restrictions such as poll taxes and literacy tests that did not mention race by name, but effectively prevented most African Americans from voting. As a result of the Supreme Court's recent gutting of The Voting Rights Act of 1965, voting rights face major threats in states across the nation. Discuss this anniversary by citing the values of Voice and Equality.
- Messaging and communication tools: The Opportunity Agenda’s Can't Stop, Won't Stop: We Must Continue the Push for Voting Rights and Rejecting Bigotry, Demanding Action; Jamelle Bouie’s The Equality That Wasn’t Enough; U.S. Commission on Civil Rights’ An Assessment of Minority Voting Rights Access in the United States; and the Leadership Conference Education Fund's The Great Poll Closure and All Voting is Local campaign.
- Hashtags: #15thAmendment; #RestoreTheVote
Today is labor leader and civil rights activist Cesar Chavez’s birthday (1927) and a state holiday in California. Discuss the ongoing issues faced by farmworkers and the importance of unions, citing the values of Economic Security and Community.
- Messaging and communication tools: The Opportunity Agenda’s Talking about the Importance of Unions and Economic Security
- Hashtags: #CesarChavez; #CesarChavezDay
Today is also the International Transgender Day of Visibility, a day dedicated to “celebrating the accomplishments and victories of transgender & gender non-conforming people while raising awareness of the work that is still needed to save trans lives.” When talking about this day, cite the values of Voice and Equality.
- Messaging and communication tools: Human Rights Campaign’s Resources on Transgender Issues and Seven Things About Transgender People That You Didn't Know; The Opportunity Agenda’s Ten Tips for Putting Intersectionality into Practice; GLAAD's Media Reference Guide; and Broadly’s Stock Photos Beyond the Binary
- Hashtags: #TransVisibility; #TDOV
On this day in 1933, President Franklin D. Roosevelt and Congress created the Civilian Conservation Corps, a public work-relief program to combat unemployment. The corps provides historic precedent for proposals like the Green New Deal. Use this anniversary to discuss the values of Opportunity, Economic Security and Community.
- Messaging and communication tools: The Opportunity Agenda’s Talking About Economic Justice; Center for American Progress’ CAP’s John Podesta, Neera Tanden Praise Green New Deal Resolution; The New Republic’s The Story Behind the Green New Deal’s Meteoric Rise
- Hashtags #CivilianConservationCorps; #GreenNewDeal; #GND