The Amp

May 1, 2022

Upcoming Media Hooks & Events

During the month of May


It's Asian-Pacific American (APA) Heritage Month, an opportunity to celebrate the APA community. The COVID-19 pandemic has fomented anti-Asian racism, resulting in increased incidents of discrimination and violence against the APA community. APA Heritage Month is an opportunity to discuss Asian-Pacific Americans using the values of safety, equity, community, and voice. 

Community Action Month 2021 calendar

During May, Community Action Month calls attention to the positive programs by Community Action Agencies that help thousands of families across the U.S. These organizations were founded in 1964 as part of the War on Poverty and funding provided by Community Services block grants. Join the conversation by using the values of community and economic opportunity.

    Jeff W. Gates

    The month of May is also National Mental Health Month, when advocates draw attention to the challenges faced by millions of Americans living with mental illness and push for policies that support them and their families. For criminal justice reform advocates, use this theme to talk about the impact of criminalizing people with mental illness. Cite the values of economic opportunity, safety, and community when talking about this hook. 

    Communities of Strength

    During May, the federal Administration on Community Living recognizes Older Americans Month. The 2022 theme is "Age My Way," focusing on how older adults can live independently in their homes and communities. The campaign is a great opportunity to discuss racial and economic justice. Discuss the values of community and economic opportunity.

      May 1

      by Eric Drooker

      May Day is also known as International Workers' Day. In recent years, immigrant leaders and allies have gathered for marches and rallies calling attention to immigration issues and the abuses of Immigration and Customs Enforcement (ICE). Use this opportunity to talk about the values of community and economic opportunity.

      May 3

      On this day in 1898, civil rights activist and educator Septima Clark was born. Clark is most famous for establishing "Citizenship Schools" which taught reading and citizenship rights to adults throughout the South. Clark often said, “Literacy means liberation.” Connect her legacy of activism to the ongoing work for racial and economic justice today and current cultural attacks on critical race theory. Cite the values of voice, community, equity, and economic security. 

      Folksinger and activist Pete Seeger was born on this day in 1919. Use his birthday to talk about the need for artists and activists to move others to support progressive social change and work together for economic and racial justice. Cite the values of Economic Opportunity, Voice, and Community. 

      May 4


      On this day in 1961, the original group of 13 Freedom Riders left Washington, D.C. on a Greyhound bus to protest segregated bus terminals in the South. Use the anniversary to discuss how today's racial justice activism echoes their pioneering actions and furthers their work. Cite the values of voice and equity.

      Today would have also been the birthday of artist Keith Haring, who was a pioneer in pop and street art on LGBTQ issues. Use his birthday to talk about the importance of artists in the struggle for intersectional social justice. Cite the values of Voice, Equality, and Community. 

      May 6

      On this day in 1882, the Chinese Exclusion Act was signed into law by President Chester A. Arthur. In 2012, the U.S House of Representatives and Senate formally expressed regret for denying basic freedoms to Chinese Americans. In the context of continued attacks and violence against Asian Americans, use this anniversary to acknowledge the United States' long history of anti-Asian racism and paint a picture of what our country should be: a safe, inclusive place of participation and belonging where everyone’s rights are protected and respected. Cite the values of equity, voice, and community.


      May 8

      On this day in 1973, Governor Nelson Rockefeller enacted the Rockefeller Drug Laws, which became the national policy model for addressing drug use and abuse through the criminal justice system instead of through the medical and public health systems. These laws mandated extremely harsh prison terms for possession or sale of relatively small amounts of drugs. As marijuana decriminalization and legalization moves forward in New York and nationwide, it is critical that Black and brown communities devastated by the war on drugs benefit equitably from the end of prohibition. Talk about this anniversary using the values of equity and community. 

      Mother's Day

      Mother's Day is an important time to discuss economic and racial justice for families. In addition to uplifting the disproportionate economic impact of the Covid-19 pandemic on mothers and the lack of uniform paid leave policies nationwide, past Mother's Day campaigns include creative interventions to share more inclusive "Mama's Day" cards, release mothers from jail while advocating for an end to money bail, and oppose the separation and detention of families arriving at our borders. Celebrate the values of equity, economic opportunity, and community when talking about the importance of Mother's Day.

      May 10

      On this day in 1886, the Supreme Court ruled in the case of Yick Wo vs. Hopkins that all people—citizens and non-citizens—had equal protection under the law. The case stemmed from San Francisco’s discriminatory issuing of permits for laundries. The court concluded that the kind of biased enforcement experienced by the plaintiffs amounted to “a practical denial by the state of that equal protection of the law” and therefore violated the provision of the 14th Amendment. Discuss this anniversary citing the values of equity, voice, and community. 

      May 17


      On this day in 1954, the Supreme Court ruled on the case of Brown vs. Board of Education that "separate educational facilities are inherently unequal," and violate the Equal Protection Clause of the 14th Amendment of the U.S. Constitution. Cite this anniversary by referring to the values of voice, equity, and community.

      May 19


      Today is the birthday of two racial justice champions Yuri Kochiyama (1921) and Malcolm X (1925). Talk about their important work with your networks while also asserting the need for ongoing activism to address social and economic injustice. Cite the values of voice, equality, and economic justice. 

      May 21


      On this day in 1968, only a few weeks after the assassination of Rev. Dr. Martin Luther King, Jr., civil rights activists formed the Poor People's Campaign and set up a shantytown known as “Resurrection City" on the National Mall to draw attention to poverty in the U.S. Many saw this as an initiative to complete King’s unfinished work. Use the anniversary of this action to discuss the values of community, voice, and economic opportunity.


        May 22


        Today is Harvey Milk Day, the birthday (in 1930) of one of the nation’s first openly gay elected officials. His life was cut short when he was assassinated in 1978. Milk’s life provides an important milestone in the struggle for LGBTQ+ rights. Use this hook to discuss the Equality Act, and cite the values of voice, equality, and community when discussing Milk and LGBTQ rights. 

        May 25


        On Memorial Day in 2020, Minneapolis police officer Derek Chauvin murdered George Floyd by kneeling on his neck for over nine minutes in response to a grocery clerk's call about a suspected counterfeit $20 bill. Chauvin's actions, caught on video by a courageous teenage bystander, fueled nationwide uprisings across the country and organizing to "Defund the Police." Chauvin was found guilty on three charges of murder and manslaughter, a rare case of police accountability that lower-profile cases have seldom seen. Remember George Floyd and cite the values of safety, community, and equity on this anniversary.

        On this day in 2007, President George W. Bush signed into law the Fair Minimum Wage Act, which gradually raised the federal minimum wage to $7.25 per hour. It was the last time that the federal minimum wage was raised. In 2012, labor and community organizers began the Fight for $15 campaign with a series of strikes on fast food restaurants. The campaign has won a $15 minimum wage in many cities and industries, and President Biden has set a $15 minimum wage for federal contractors. Use this anniversary to talk about the need to create economic opportunity for more Americans through a livable wage. Cite the values of economic opportunity and community. 

        May 26

        Today is Red Nose Day 2022 which, through engagement with celebrities, raises awareness and funds to help children in need. Watch and tweet during the primetime programming on NBC and look for Red Nose Day face filters in your favorite social media apps. Use this opportunity to discuss the values of economic opportunity and community.

        May 28


        On May 28, 1830, President Andrew Jackson signed into law the Indian Removal Act, which authorized the president to “negotiate” with southern Native American nations for their removal to federal territory west of the Mississippi River in order for white Americans to settle their ancestral lands. Today, we see this act as legitimating the genocide of native people. Despite this history, Jackson continues to be honored on the $20 bill. Talk about this anniversary by citing the values of voice, equity, and community

        May 29



        On this day in 1851, Sojourner Truth made her famous “Ain’t I a Woman?” speech at the Women’s Rights Convention held in Akron, Ohio. Today, scholars see the speech as an intersectional critique of single-issue activism. It’s also an important anniversary in light of recent abortion bans passed at the state level and their potential impact on people of color. Use this anniversary to discuss intersectionality and the values of voice, equity, and community. 

        May 30


        On May 30, 1955, the Supreme Court ordered that schools should be integrated “with all deliberate speed." Known as “Brown II,” the order was issued because few schools had integrated since the Brown vs. Board of Education decision. Cite this anniversary by referring to the values of voice, equity, and opportunity.

        May 31


        Today is the birthday of Walt Whitman (b. 1819). Because Whitman criticized slavery and stood up for social justice, he is considered the first "poet of democracy" in the United States. The poet’s sexuality has been disputed but some still consider him a gay icon. Use Whitman’s birthday to discuss the role of artists in changing hearts and minds for lasting social change. Cite the values of voice and equity. 



        On this day in 2009, Dr. George Tiller was assassinated in Wichita, Kansas. Tiller was the medical director of Women's Health Care Services and was targeted by anti-abortion extremists. Use the anniversary of Tiller’s death to talk about the dire need for reproductive healthcare for women living in poverty in the face of aggressive state legislative attacks on access to abortion. Cite the values of equity, economic opportunity, and community.

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