The Amp

November 30, 2020

Below is a list of communication hooks and events for the month of December that you can use to reach new audiences and inform existing ones. If you notice any omissions, please email us.

Upcoming Media Hooks & Events

During December

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In Dec. 1850, abolitionist Harriet Tubman engineered her first rescue mission as part of the Underground Railroad. The exact date is unknown. Tubman organized 13 rescues in which she led about 70 people to freedom. Tubman is the subject of a recent film, “Harriet.” Discuss Tubman’s legacy by citing the values of Voice and Equality.

Now until Tuesday, Dec. 15

Open Enrollment 2020
ACA Open Enrollment Graphic

Open enrollment for health insurance plans ends on Dec.15. Besides helping to advertise this fact when the Trump administration refuses to, you can discuss the importance of healthcare insurance by citing the values of Community and Economic Security.

Tuesday, Dec. 1

 

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On this day in 1955, Rosa Parks refused to give up her seat in the “whites only” section on the bus, a pivotal moment in the civil rights movement. This anniversary provides an opportunity to discuss the ongoing struggle for racial justice by referencing the values of Equality, Voice, and Community.

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Sunday is also World AIDS Day. This year’s global theme is “Communities make the difference,” and in the U.S., “Ending the HIV Epidemic: Community by Community.” On Dec. 1, show support for those living with AIDS and honor those who have died from AIDS-related illness.

Wednesday, Dec. 2

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December 2 is the International Day for the Abolition of Slavery, another opportunity to discuss the legacies of racial injustice in the United States. In telling your story, we recommend leading with the values of Equality, Mobility and Voice.

Thursday, Dec. 3

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Today is the International Day of Persons with Disabilities. It was created by the United Nations to empower and ensure inclusion of persons with disabilities. Discuss this news hook by citing the values of Voice, Community, and Economic Security.

Friday, Dec. 4

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On this day in 1967, Rev. Dr. Martin Luther King Jr. told reporters in a press conference that the Southern Christian Leadership Conference would start an initiative that came to be called the Poor People’s Campaign. The campaign continues today. Discuss this anniversary by referring to the values of Economic Security, Equality and Voice.

Saturday, Dec. 5

 

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On this day in 1933, Prohibition ended when the 21st Amendment to the Constitution was ratified, repealing the 18th Amendment. The ban came into effect in 1920 and has lasted for 13 years until it was reversed by the 21st amendment. Today, we view this period as a wasteful, punitive and ill-conceived intrusion on the lives of Americans. Current discussions about criminal justice reform and drug policy demonstrate that our nation is moving towards more effective and humane ways of dealing with addiction harm reduction. Use this anniversary to discuss how far our nation has come in upholding the values of Redemption and Community.

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On this day, four days after Rosa Parks was arrested the Montgomery Bus Boycott began. Out of Montgomery’s 50,000 African American residents, 30,000-40,000 participated in the boycott. The protest lasted for 381 days, they walked or bicycled or car-pooled, depriving the bus company of a substantial portion of its revenue.

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On this day in 1957, New York City passed the nation’s first fair housing ordinance making it illegal to discriminate on the basis of race (something that was not covered by the 1964 Civil Rights Act). Congress did not pass a federal Fair Housing Law until 1968. The anniversary is even more important now that the Trump administration is undermining fair housing rules. When talking about this anniversary, cite the values of Economic Security, Equality and Community.

Sunday, Dec. 6

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On this day in 1931, The National Hunger March reached Washington D.C. The marchers demanded "unemployment insurance, the seven-hour workday with no cut in pay; a federal work program paying union wages; an end to racial discrimination, and an end to deportations of immigrant workers; support
for the demands of the veterans and poor farmers; and that all funds being built up for making war be used instead to help the unemployed." Throughout its history, the United States has risen to the challenge of poverty and hunger. Today, we continue to work to eradicate these issues. In telling your story, we recommend referring to the values of Economic Security, Community and Equality.

Tuesday, Dec. 8

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by @broobs.psd via Instagram

On this day in 2018, seven-year-old Jakelin Caal Maquin’s died while in Customs and Border Protection (CBP) custody. Discuss the anniversary of her death by citing the values of Family Unity, Voice, and Economic Security.

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On this day in 1993, President Bill Clinton signed the North American Free Trade Agreement (NAFTA) into law. The treaty has long-lasting social and economic impact on the U.S., Mexico and Canada. President Trump has been renegotiating the treaty as the United States–Mexico–Canada Agreement (although it has not been ratified). Use this anniversary to discuss the relationship between international trade negotiations and migration. Cite the values of Economic Security and Community. 

 

Thursday, Dec. 10

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Today is International Human Rights Day that honors the ratification of the Universal Declaration of Human Rights. The U.S. delegate to the United Nations and First Lady Eleanor Roosevelt was instrumental in drafting the document. When discussing this hook, we recommend leading with the values of Equality, Community and Redemption.

Sunday, Dec. 13

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Today is the birthday of civil rights activist Ella Baker, who played an instrumental role in the movement. Use this day to talk about the intersectional nature of the struggle for racial justice in the United States. Cite the values of Equality and Community when talking about Ella Baker and her legacy.

Tuesday, Dec. 15

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President Franklin D. Roosevelt designated Dec. 15 as Bill of Rights Day to commemorate the first 10 amendments becoming a part of the Constitution of the United States in 1791. A few years later, Roosevelt called for a Second Bill of Rights to ensure economic security and prosperity. In telling your story, we recommend leading with the values of Equality and Community.

Wednesday, Dec. 16

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On this day in 1974, President Gerald Ford signed into law the Safe Drinking Water Act. The legislation was supposed to ensure access to safe drinking water across the country, but the law clearly has not been enforced equally for everyone (i.e. Flint, Michigan). Use this anniversary to discuss the issue of environmental racism and the importance equitable of infrastructure spending. Connect it to the anniversary of Trump's tax cuts on the following day. Promote the values of Community and Economic Security.

Thursday, Dec. 17

 

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Advocates are marking the four-year anniversary of the Tax Cuts and Jobs Act to highlight how the tax cuts "have been a gift for the wealthy and corporations but a lump of coal for workers and the overall economy." Refer to the values of Community and Economic Security when tweeting about this anniversary.

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On this day in 1944, Public Proclamation No. 21 ended Japanese-American internment and eventually allowed them return to their homes. For the 110,000 Americans who were “relocated” during World War II, this announcement ended a shameful period in American history, one that President Reagan apologized for many years later. Today advocates are making comparison between the internment camps, the present-day detention of migrants and the banning of Muslim immigrants. Talk about this anniversary by referring to the values of Community, Voice and Equality.

Friday, Dec. 18

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International Migrants Day recognizes and celebrates the rights of migrants around the world. In discussing migration, we recommend leading with the values of Equality, Mobility and Community.

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On December 18, 1865, the Thirteenth Amendment to the Constitution was officially approved. The amendment abolished slavery and involuntary servitude, except as punishment for a crime. This exception is often discussed in today’s discussions about criminal justice reform (including Ava Devernay’s documentary, “13th”). Use this anniversary to talk about the continued need for racial justice in the U.S., especially in our criminal justice system. Only two-thirds of existing states needed to ratify the amendment in 1865. The state of Mississippi did not take the necessary steps until 2013. When discussing this anniversary, cite the values of Redemption and Community.

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korematsuinstitute.org

On this day in 1944, the U.S. Supreme Court ruled against Fred Korematsu, declaring the denial of civil liberties based on race and national origin was constitutional. Fred Korematsu was a U.S. citizen and the son of Japanese immigrants and had refused to be interned with other Japanese-Americans during World War II. The case has further relevance today because of the Supreme Court's upholding of Trump's Muslim Ban. Discuss this anniversary by citing the values of Equality, Voice, and Community.

Christmas, Hanukkah, and Kwanzaa

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fauxto digit via Flickr CC

Help your audiences prepare for effective and meaningful conversations about racial justice and economic opportunity with family over the holidays. Refer to values of Equality, Voice and Community.

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There are a number of films with social justice themes that are streaming over the holidays, such as "Just Mercy" about Bryan Stevenson's work defending death row inmates and "13th" by Ava DuVernay, which looks at the 13th amendement and prisons today. Use these films to talk about economic and racial justice and cite the values of Community, Voice, Redemption, and Equality.

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