The Amp

October 1, 2020

Below is a list of communication hooks and events for the month of October that you can use to reach new audiences and inform existing ones. If you notice any omissions, please email us.

Upcoming Media Hooks & Events

Ongoing October Events

See Us, Support Us

October is See Us, Support Us Month which raises awareness and amplifies the voices of children with incarcerated parents. Lead by the Osborne Association and partners, the focus.

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LGBT History Month celebrates the achievements of lesbian, gay, bisexual and transgender trailblazers. Use this month to talk about intersectional issues that affect LGBT Americans. Cite the values of Voice and Opportunity.

Filipino American Activism

It’s also Filipino American History Month, commemorating the first recorded arrival of Filipinos in the continental U.S. (see Oct. 18 below). Filipino Americans are the second largest Asian American group in the nation and the third largest ethnic group in California, after Latinas/os and African Americans. This year’s theme is “Pinay Visionaries: Celebrating Filipina American Women.” Cite the values of Community and Economic Security.

 

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Virginia National Guard

National Latinx/Hispanic Heritage Month pays tribute to “the generations of Hispanic Americans who have influenced and enriched our nation and society.” Use this month to discuss Community, Opportunity, and Equality.

October 2

International Wrongful Conviction Day was created to "raise awareness of the causes and remedies of wrongful conviction and to recognize the tremendous personal, social, and emotional costs of wrongful conviction for innocent people and their families." Use this hook to talk about the need for criminal justice reform. Cite the values of Voice and Redemption. 

National Week of Action Against School Pushout

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October 3-11, 2020: Dignity in Schools and partners will lead the National Week of Action Against School Pushout to “envision a public school system that values students, parents and communities as decision-makers with the fundamental human right to shape their education… and schools that work towards preventing trauma, repairing harm and promoting healing, and rejecting a culture of punishment and criminalization.” Discuss the school-to-prison pipeline and school privatization using the values of Community and Voice.

October 3

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On this day in 2008, President George W. Bush signed into law the $700 billion bailout bill for the U.S. financial system (The Emergency Economic Stabilization Act of 2008), often called the "bank bailout of 2008.” This was done to address the  financial crisis which had developed throughout 2007 and 2008. The act was also supposed to help struggling homeowners, but the Home Affordable Modification Program wasn’t created until February 2009. Few Americans benefited from the program, which resulted in foreclosures and evictions. Discuss this anniversary by citing the values of Economic Security and Community.

October 4

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Today is National Diversity Day to “celebrate and embrace who we are, despite our differences, no matter what race, religion, gender, sexual orientation, age, nationality, or disability.” Use this hook to talk about  the need for acceptance, tolerance and inclusion in our society. Cite the values of Community and Voice.

Mental Illness Awareness Week

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October 4-10, 2020: The National Alliance on Mental Illness leads Mental Illness Awareness Week to challenge stigma and misunderstanding by showing that mental illness affects everyone directly or indirectly through family, friends or coworkers. Use this week to talk about how mental illness intersects with poverty and criminal justice. Discuss the need for government support of individuals and families dealing with mental illness. Cite the values of Community and Redemption.

October 6

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On Oct. 6, 1917, voting and women’s rights activist Fannie Lou Hamer was born in Mississippi. She co-founded the the Mississippi Freedom Democratic Party which challenged the all-white delegation at the 1964 Democratic National Convention where Hamer testified. She asked: “Is this America, the land of the free and the home of the brave, where our lives be threatened daily, because we want to live as decent human beings?” Use Hamer’s birthday to discuss voter registration and rights. Cite the values of Community, Voice, and Economic Security.

October 8

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On Oct. 8, 2001, President George Bush created the Department of Homeland Security (DHS). This anniversary provides a useful moment to examine how the national security frame has shaped the immigration agencies with DHS. Advocates are calling for the abolition of Immigration and Customs Enforcement (ICE) for its practices that destroy families and communities. Cite the values of Community and Voice when discussing this anniversary.

October 10

Today is World Day against the Death Penalty. Use this hook to talk about how the U.S. criminal justice system is overly punitive, costly, and racially biased. Also discuss how fewer and fewer Americans support the death penalty. Cite the values of Redemption and Voice. 

October 11

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National Coming Out Day challenges homophobia by making the personal political. LGBTQ people are encouraged to come out to friends and family. Use this hook to talk about intersectional issues that affect LGBTQ Americans. Cite the values of Voice and Opportunity.

Indigenous Peoples Day

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by Jared Yazzie

The second Monday in October is Indigenous Peoples Day, a day to celebrate the cultures of North America that thrived prior to the arrival of Christopher Columbus, and that continue to fight erasure and celebrate their heritage today. Use this hook to discuss Voice and Economic Security. 

October 13

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On this day in 1792, the cornerstone of the White House was laid. Former First Lady Michelle Obama noted that, during the eight years that she lived there, she “[woke] up every morning in a house that was built by slaves.” Use this anniversary to discuss the role of enslaved people in our nation’s history and the lasting repercussions of racial injustice. Cite the values of Economic Security, Voice, and Equality.

October 15

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On this day in 2016, the #MeToo movement went viral online and quickly became a national discussion about sexual assault and harassment. The movement was founded in 2006 by activist Tarana Burke to address the lack of resources for survivors, specifically black and brown women and girls. The Me Too Movement is now also an organization committed to healing and action by centering survivors. Discuss this anniversary by citing the values of Voice, Equality, and Community. 

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by Emory Douglas

On Oct. 15, 1966, the Black Panther Party for Self Defense was founded to seek justice for African Americans and other oppressed communities through a combination of revolutionary theory, education, and community programs. Discuss this anniversary by citing the values of Economic Security, Voice, and Community.

October 16

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On this day in 1968, African-American medal winners in the Olympics, Tommie Smith and John Carlos, gave a Black Power salute during the award ceremony. This anniversary provides a useful hook to discuss today’s activism by athletes like Colin Kaepernick. Cite the values of Voice and Community.

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It’s also World Food Day, which the United Nations created to focus on how people and communities can take action to end hunger. Use this hook to talk about hunger and poverty in the United States, especially now as Congress considers changes to the federal food stamp program, SNAP. Cite the values of Economic Security and Community.

October 17

The United Nations' International Day for the Eradication of Poverty recognizes "the knowledge and courage of families living in poverty throughout the world, the importance of reaching out to the poorest and building an alliance with citizens from all backgrounds to end poverty." Use this hook to discuss the values of Economic Security and Community in the United States.

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World Values Day is an opportunity to think about our most deeply held values and act on them. This year’s core theme is about putting our values to action through our communities. Discuss these values with your audiences: Opportunity, Mobility, Equality, Voice, Redemption, Community and (Economic) Security.

October 18

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On this day in 1972, The Clean Water Act became law. The legislation is now under attack. Use this anniversary to discuss the importance of infrastructure spending, citing the values of Community and Economic Security.

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Cece Carpio

On this day in 1587, the first Filipino immigrants arrived in U.S. by way of a Spanish galleon that docked at what is now Morro Bay, California, the first recorded arrival of Filipinos in the continental U.S. Because of this anniversary, October is Filipino American History Month. Filipino Americans are the second largest Asian American group in the nation and the third largest ethnic group in California, after Latinas/os and African Americans. This year’s theme is “Pinay Visionaries: Celebrating Filipina American Women.” Cite the values of Community and Economic Security.

October 19

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On this day in 1870, the first African Americans were elected to the House of Representatives. In South Carolina, Black Republicans won three of the state’s four congressional seats. The Zinn Education Projects points out that Reconstruction, the era immediately following the Civil War and emancipation, “is full of stories that help us see the possibility of a future defined by racial equity” and that “it’s worth remembering a time in U.S. history when Black lives mattered.” Discuss this anniversary by citing the values of Voice and Community.

October 22

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The Oct. 22 Coalition  to Stop Police Brutality, Repression and the Criminalization of a Generation has mobilized every year since 1996 for a National Day of Protest against Police Brutality on Oct. 22nd. Cite the values of Voice, Equality and Community.

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The first woman farmworker hired to be a union representative, Maria Moreno, was born on this day in 1920.  Moreno was a vocal fighter for impoverished farm workers in California in the late 1950s and early 1960s. A film about her life is premiered on PBS in September. Discuss Moreno's birthday by citing the values of Community, Voice, and Economic Security.

October 23

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On Oct. 23, 1947, W. E. B. Du Bois and the NAACP petitioned the United Nations with a document titled “An Appeal to the World: A Statement on the Denial of Human Rights to Minorities in the Case of Citizens of the United States of America and an Appeal to the United Nations for Redress.” They asked for the U.N.’s help to address human rights violations the United States committed against its African-American citizens, such as lynching, segregation, and the gross inequalities in education, housing, health care, and voting rights.

October 24

October 24 is Vote Early Day. More and more jurisdictions allow voting before Election Day. Early voting is often faster and as simple as voting on Election Day. Use Vote Early Day to encourage your community to vote. Voting resources and early voting messaging are available on the Vote Early Day website.  

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On Oct. 24, 1938, the Fair Labor Standards Act (FLSA) took effect, creating for the first time a federal right to a minimum wage and overtime while also banning child labor. Discuss this important anniversary by citing the values of Economic Security and Mobility.

October 26

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On Oct. 26, 2001, just weeks after the 9/11 attacks, President George W. Bush signed the PATRIOT Act into law. The legislation expanded surveillance powers of the government and permitted indefinite detention of non-citizens. In 2015, many of its expiring provisions were extended or modified by the USA FREEDOM Act. Discuss this anniversary by citing the values of Community and Voice.

October 27

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On Oct. 27, 1978, President Jimmy Carter signed into law the Humphrey–Hawkins Full Employment Act to address rising unemployment. Today, overall unemployment is low, but it remains high for black workers, formerly incarcerated people, and others facing discrimination. Talk about how the government still has a role in assisting Americans who are bearing the brunt of our unfair economic system. Use this hook to discuss the values of Community and Economic Security.

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by Nicolas Lampert

On this day in 1994, the Department of Justice announced that the U.S. prison population surpassed one million people for the first time in U.S. history. In 2020, that number has reached 2.3 million. The United States has the highest rate of incarceration in the world (nearly 25% of the world’s prison population). Use this anniversary to discuss the explosion of mass incarceration and the need to end money bail. Discuss this anniversary by citing the values of Redemption and Voice.

October 28

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aherrero via Flickr CC

On this day in 1886, the Statue of Liberty was dedicated in New York City. Use this anniversary to talk about the importance of this national symbol in welcoming immigrants to the United States. It’s also a useful hook for the new “public charge” rule, since it runs counter to the statue’s message. Cite the values of Community and Economic Security.

Latina Equal Pay Day

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In 2020, October 29 is Latina Equal Pay Day, the date when the typical Latina woman’s wages since January 1 of last year (almost 22 months ago) finally catch up to what the typical white man was paid for 12 months of work. Use this day to talk about the values of Economic Security, Mobility and Opportunity.

October 29

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On this day in 1929, the Wall Street stock market crashed and plunged the nation into the Great Depression, creating economic insecurity for millions of American families. Use this anniversary to talk about the government’s role in assisting Americans facing economic hardship. An array of programs that were part of “The New Deal” assisted millions of unemployed and starving citizens. Today, programs like SNAP and Medicaid help working Americans stuck in low-paying jobs. Cite the values of Economic Security and Community.

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On this day in 1969, the Supreme Court ruled in the case of Alexander v. Holmes County Board of Education that schools in the South had to desegregate “immediately,” instead of the previous ruling of “with all deliberate speed.” The case  was brought by Beatrice Alexander, on behalf of her children, after she sued the Holmes County, Mississippi School District. Discuss this anniversary by referring to the values of Voice, Equality, and Mobility.

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On October 29, 2012, Hurricane Sandy hit New York City causing extensive damages to infrastructure in the city. As we’ve seen many times before, natural disasters have the ability to reveal existing inequality among those directly affected. People living in poverty are disproportionately affected by natural disasters. Use Hurricane Sandy to push for economic justice in infrastructure, storm preparedness and recovery spending. Cite the values of Economic Security and Community.

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