The Amp

October 3, 2018

This edition of The Opportunity Agenda's weekly action alert system offers tools and tips for using breaking news to frame and advance economic opportunity and racial justice solutions between October 3 - 10, 2018.

Amplify Values In These Emerging Issues


This week, the FBI aims to conclude its limited background investigation of Supreme Court nominee Brett Kavanaugh. Senate Majority Leader Mitch McConnell (R-KY) has stated that the Senate will also vote on his nomination this week. When talking about Kavanaugh’s nomination, it’s important to explain that the right to live free from violence is a basic human right that should apply to everyone in our country. Our institutions and government must be pushed to stand up for advancing, not undermining or denying, safety, gender equality and hearing and believing survivors is an important step to do so. Lead with common values: freedom and safety, call out and stand up to violence, hear and believe each other, advance equality for all.

Push for NAFTA Deal that Helps People, Not Products


The Trump Administration announced that it has reached agreement with Canada and Mexico for a revised North American Free Trade Agreement (NAFTA) even though it is still in draft form. While there are encouraging signs that “NAFTA 2018” includes improved labor rules, many details remain to be ironed out. Remind your audiences that NAFTA has displaced millions of Mexican workers, many of whom migrated to the U.S. Any update to NAFTA should recognize that rights of people not just products. Cite the values of Economic Security and Community.

Push Amazon to Do Even More for Workers


In response to collective action by workers, Amazon announced that it will raise the minimum wage for its employees to $15 an hour. While a positive first step, advocates are calling for further steps such as higher wages for temporary agency workers, a seat at the negotiation table for unions, as well as a union contract. The company’s move should also provide a role model for other corporations. Discuss this news citing the values of Economic Security and Community.

Comment on Proposed "Public Charge" Rule

via Center Action Network

This week, the Director of U.S. Citizenship and Immigration Services announced at a conference that the agency would officially publish its draft “public charge” rule for public comment. This rule would make people choose between the things they need and the people they love while favoring the wealthiest in our immigration system. When discussing the proposal, cite the values of Community and Economic Security.

Upcoming Media Hooks & Events

During the Month of October


LGBTQ History Month celebrates the achievements of lesbian, gay, bisexual, transgender or queer trailblazers. Use this month to talk about intersectional issues that affect LGBTQ Americans. Cite the values of Voice, Inclusion, and Opportunity.

Now until Monday, Oct. 15

Virginia National Guard

National Hispanic Heritage Month pays tribute to “the generations of Hispanic Americans who have influenced and enriched our nation and society.” Use this month to discuss Community, Opportunity and Equality.

Sunday, Oct. 7- Saturday Oct. 13


The National Alliance on Mental Illness leads Mental Illness Awareness Week to challenge stigma and misunderstanding by showing that mental illness affects everyone directly or indirectly through family, friends. or coworkers. Use this week to talk about how mental illness intersects with poverty and criminal justice. Discuss the need for government support of individuals and families dealing with mental illness. Cite the values of Community and Redemption.

Monday, Oct. 8


On October 8, 2001, President George Bush created the Department of Homeland Security (DHS). This anniversary provides a useful moment to examine how the national security frame has shaped the immigration agencies with DHS. Advocates are calling for the abolishment of Immigration and Customs Enforcement (ICE) for its practices that destroy families and communities. Cite the values of Community and Voice when discussing this anniversary.

Jesus Barraza

October 8 is also Indigenous Peoples Day (the reframing for Columbus Day in many U.S. cities). Use this hook to discuss Voice and Economic Security.

Thursday, Oct. 11


National Coming Out Day was founded exactly thirty years ago by activists Robert Eichberg and Jean O'Leary. They considered the personal as political and that “coming out” out as LGBTQ to friends and family was the most effective means of challenging homophobia. Use this month to talk about intersectional issues that affect LGBTQ Americans. Cite the values of Voice and Opportunity.

Read & Share These New Tools and Resources



Use the U.S. Census Bureau’s The Opportunity Atlas to trace the roots of outcomes such as poverty and incarceration to the neighborhoods in which American children grow up. Also read and share this New York Times article.



Cities for Citizenship’s America is Home: How Individuals, Families, Cities & Counties Benefit by Investing in Citizenship to explain how the process of naturalizing brings significant economic benefits to individuals and local communities.

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