Upcoming Media Hooks & Events
Throughout the month of September
September is Hunger Action Month when Feeding America and the nationwide network of food banks spread the word and take collective action on the hunger crisis. Use this hook to discuss the need to address underlying economic injustice that creates hunger. Cite the values of Economic Security and Community.
- Take Action: Share Feeding America’s Find a Local Food Bank as well as Need Help? Find Food resources.
- Messaging and communication tools: The Opportunity Agenda’s Talking About Poverty & Economic Opportunity Today: Three Core Pillars; Talking About Economic Justice and Shifting the Narrative on Poverty
- Hashtag: #HungerActionMonth
It’s also National Recovery Month, which raises awareness about mental illness and substance abuse disorders. It also provides the opportunity to talk about harm reduction, alternatives to incarceration, and the need for health insurance and federally-supported programs, many of which are under threat by Congress. Cite the values of Redemption and Community.
- Messaging and communication tools: The Opportunity Agenda’s Alternatives to Incarceration; Center for Budget and Policy Priorities’ Report of Taking Away Medicaid from People with Substance Abuse Disorders; Drug Policy Alliance's Safety First curriculum; Substance Abuse and Mental Health Services Administration's toolkit and Center for American Progress' Trump Administration’s Response to the Opioid Crisis: Re-Igniting the War on Drugs
- Hashtags: #RecoveryMonth; #handsoff
Monday, Sept. 2
Labor Day honors the contributions of American workers and the labor movement (the people who brought you the weekend, the eight-hour work day and improved working conditions). Use this holiday to highlight the importance of worker rights, including the right to organize and join a union.
- Messaging and communication tools: The Opportunity Agenda’s Talking about the Importance of Unions and Economic Security; Economic Policy Institute's How Today’s Unions Help Working People
- Hashtag: #LaborDay
Tuesday, Sept. 3
On this day in 1916, President Woodrow Wilson signed into law the Adamson Act, which established an eight-hour workday, with additional pay for overtime work, for railroad workers. The act was the culmination of organizing by railroad workers and the first federal law to regulate the hours of workers in private companies. Discuss this anniversary as evidence of the importance of unions and worker rights. Cite the values of Economic Security, Voice, and Community.
- Messaging and communication tools: National Employment Law Project’s Remembering the Adamson Act; The Opportunity Agenda’s Talking about the Importance of Unions and Economic Security; Economic Policy Institute's How Today’s Unions Help Working People
- Hashtags: #AdamsonAct; #8HourWorkDay
Wednesday, Sept. 4
Today at 2pm EDT, the Coalition on Human Needs will help you prepare for the Census Bureau's release of national poverty and income data later in September and October. Join their webinar What Can We Expect from the New Poverty, Income and Health Insurance Data, And How Can We Find the Info We Need? Panelists will share predictions about the data (i.e. More uninsured after years of better news? More progress in reducing poverty or stubbornly high numbers?) as well as help participants navigate the Census Bureau’s new website and resources. Whether you plan to comment on September 10th or use the data over time, we will give you the tools you need. Register today. Even if you can't attend, sign up to gain access to a captioned recording and slides after the webinar.
Thursday, Sept. 5
On this day in 2017, Attorney General Jeff Sessions announced that the Trump administration would rescind the Deferred Action for Childhood Arrivals. Several lawsuits have prevented the program's complete shutdown. Use this anniversary to discuss the continued need to protect Dreamers and their families from deportation. Cite the values of Community, Voice, and Economic Opportunity.
- Take Action: With this site, encourage DACA recipients to renew their status ASAP. Ask others to donate to United We Dream’s DACA Renewal Fund.
- Messaging and communication tools: The Opportunity Agenda's Communications to Protect Dreamers and our Nation’s Values; United We Dream's DACA in the Courts Timeline and Federal Judge Rules Trump’s Killing of DACA Was Wrong; The National Immigration Law Center's DACA resources; Center for American Progress' What We Know About DACA Recipients in the United States
- Hashtags: #HereToStay; #DefendDACA
Friday, Sept. 6
On this day, the “mother of social work,” Jane Addams was born. Use this news hook to talk about the role of our nation’s public welfare programs in reducing poverty. Cite the values of Economic Security and Community.
- Messaging and communication tools: The Opportunity Agenda’s Talking About Poverty & Economic Opportunity Today: Three Core Pillars; Talking about Economic Justice and Shifting the Narrative on Poverty
- Hashtag: #JaneAddams
Today is National Food Bank Day when communities recognize the importance of fighting hunger. Use this day to extend the conversation to focus on the underlying economic injustices that create hunger. Cite the values of Economic Security and Community.
Monday, Sept. 9
On this day in 1971, the Attica Uprising began in New York state. For the next four days, prisoners took control of the Attica Correctional Facility and made a series of demands to prison administrators. In the assault by state police to retake the prison, 39 people were killed. Use this anniversary to talk about the need to ensure decent detention conditions in today’s correctional facilities. Cite the values of Voice and Redemption.
- Messaging and communication tools: The Opportunity Agenda’s Ensure Decent Detention Conditions; Human Rights Watch’s Prison Conditions and legacy of investigating U.S. prison conditions; United Nations’ Standard Minimum Rules for the Treatment of Prisoners
- Hastags: #Attica1971
Monday, Sept. 9 - Friday, Sept. 13
During the Defund Hate Week of Action (which starts on this day), Indivisible and partner groups are demanding that Congress cut funding to the Department of Homeland Security. They write, "This administration has focused its resources on maximizing trauma on immigrant communities. Fueled by racism, hatred, and fear, the Trump administration has continued to pursue these unpopular and harmful policies, and Congress has continued to fund each and every one." Discuss this campaign by citing the values of Community, Voice, and Economic Security.
- Take action: Organize, promote and/or join an action near you.
- Messaging and communication tools: Indivisible's host toolkit; talking points; social media toolkit; Detention Watch Network's Defund Hate Campaign resources; Moms Rising's Social Media Toolkit; The Opportunity Agenda's Talking About Imprisoned Children at the Border and Talking About Due Process and Racial Profiling
- Hashtag: #Defundhate
Tuesday, Sept. 10
On September 10th, the Census Bureau will release national poverty and income data, as well as nationwide and state health insurance data. When discussing this release, refer to the values of Economic Security and Community.
- Messaging and communication tools: The Opportunity Agenda’s Census Data and Storytelling and Census Data: A Fair and Accurate Count; Coalition on Human Needs’ Census resources from their Sept. 6 webinar; Center on Budget and Policy Priorities' What to Look for in Next Week’s Census Figures on Poverty, Income, and Health Insurance and More Americans Uninsured, Though Progress on Poverty Continues; Coalition on Human Needs' Unhealthy statistics; Food Research and Action Center's Millions of Americans Continue to Struggle Against Poverty; Economic Policy Institute's By The Numbers and Racial and ethnic income gaps persist; Spotlight on Poverty's Five Things the Government’s Poverty Numbers Do (and Do Not) Tell Us
- Hashtags: #USApoverty; #CensusData
Wednesday, Sept. 11
It has been 18 years since the attacks on the World Trade Center and the Pentagon, and in addition to remembering and honoring those who lost their lives, we must continue to rise above hate and Islamophobia and put our Future Over Fear. Cite the values of Community and Voice when discussing this anniversary.
- Messaging and communication tools: The Opportunity Agenda’s Messaging Advice on The Supreme Court's Muslim Ban Decision and 5 Key Facts: Online Discussion of Immigration in The Trump Era
- Hashtags: #NoBanNoWall; #NoMuslimBanEver
Thursday, Sept. 12
Two days after the U.S, Census Bureau releases poverty data, the Coalition on Human Needs will lift up two of America’s most effective anti-poverty programs: the Earned Income Tax Credit (EITC) and Child Tax Credit (CTC) in a Twitterstorm from noon - 2pm EDT. It's time to expand them and lift up #WorkingFamilies. "We need a tax bill for working Americans, not just for the rich," they write.
Friday, Sept. 13
On this day in 1994, President Bill Clinton signed into law The Violent Crime Control and Law Enforcement Act, which set the tone for relying on incarceration to solve social problems. Today’s activism to end money bail is a step away from such punitive legislation, towards a more rehabilitative approach. Discuss this anniversary by citing the values of Redemption and Voice.
- Messaging and communication tools: The Opportunity Agenda’s Promote Community Safety through Alternatives to Incarceration and Encourage Equitable Sentencing; Color of Change’s End Money Bail and Video: The Truth About the Money Bail Industry; Black Love’s Bail Out; ACLU’s We Can’t End Mass Incarceration Without Ending Money Bail; The Vera Institute’s Justice in Focus: The Crime Bill at 20; The Marshall Project’s 1994 Crime Bill links
- Hashtags: #1994crimebill; #EndBailMoney
Friday, Sept. 13 - Sunday, Sept. 22
During Welcoming Week, communities bring together immigrants, refugees, and native-born residents to raise awareness of the benefits of welcoming everyone. In 2018, there were 2,200 events around the country. Use this week to discuss Community, Opportunity, and Equality.
- Take Action: Participate in an event near you or use the Welcoming Week Toolkit to plan your own event. Print and share these Welcomer signs and postcards.
- Messaging and communication tools: A Winning Narrative on Immigration - Real Solutions, American Values; and 5 Key Facts About Online Discussion of Immigration in the New Trump Era
- Hashtags: #WelcomingWeek; #IWelcome
Saturday, Sept. 14
On this day in 2013, a police officer in Charlotte, NC shot and killed Jonathan Ferrell while he was seeking help after being involved in a car accident. Discuss this anniversary by citing the values of Community, Economic Security and Equality.
- Messaging and communication tools:The Opportunity Agenda’s Create Fair and Effective Policing Practices; CodeSwitch’s Charlotte's Trial: How Jonathan Ferrell's Death Put A City's Self-Image At Risk; The Nation’s Jonathan Ferrell, Former Football Player, Killed by Police
- Hashtags: #JonathanFerrell
Sunday, Sept. 15
On this day in 1963, white supremacists bombed the 16th Street Baptist Church in Birmingham, AL, killing four young girls. The event was a turning point in the civil rights movement. It’s an important example of how our nation continues to face white supremacist resistance in the struggle for racial and economic justice. When talking about this anniversary, refer to the values of Community, Voice, and Equality.
- Messaging and communication tools: The Opportunity Agenda’s Rejecting Bigotry, Demanding Action; Our President, the White Supremacist and Ten Lessons for Talking About Race, Racism and Racial Justice;
- Hashtags: #16thStBaptist; #4LittleGirls
Sunday, Sept. 15 - Tuesday, Oct. 15
National Hispanic Heritage Month honors the contributions made by Hispanic and Latino Americans to the United States. Use this month to discuss Community, Opportunity, and Equality.
- Messaging and communication tools: The Opportunity Agenda’s Power of POP - Media Analysis of Representations of Immigrants in Popular TV Shows and 5 Key Facts: Online Discussion of Immigration in The Trump Era; Unidos US’ Power of the Purse: How Hispanics Contribute to the U.S. Economy; Hispanic Heritage Month’s resources
- Hashtags: #HispanicHeritage #HHM
Tuesday, Sept. 17
Eight years ago, Occupy Wall Street protesters called out the nation’s economic inequality in the United States. Their campaign spurred a national conversation and still provides an opportunity to talk about economic injustice in our nation. Cite the values of Voice, Community, and Economic Security when talking about this anniversary.
- Messaging and communication tools: The Opportunity Agenda’s Talking About Economic Justice and Breaking Through the Clutter; Inequality.org’s Growing Apart: A Political History of American Inequality and How We Can Make the Economy Work for All Stakeholders
- Hashtag: #occupy
Today is also Citizenship Day, the anniversary of the signing of the U.S. Constitution in 1787. This is also known as Citizenship Week. U.S. Citizenship and Immigration Services encourages us to use this week to "reflect on the rights and responsibilities of citizenship and what it means to be a U.S. citizen." It's a good time to remind your audiences of our deeply held values around citizenship like Community and Voice.
- Messaging and communication tools: National Partnership for New Americans' Citizenship Day - Digital Toolkit; The Opportunity Agenda's Immigration Policy Solutions: A Roadmap to Citizenship and Talking about the American Citizenship Clause of the 14th Amendment
- Hashtags: #citizenshipday; #NewAmericanDreams; #ConstitutionDay
At 5pm EDT, TalkBack Table and Demos will host a webinar on “Our Story Narrative Training.” A collaborative effort of, “Our Story” is built out of the critical work of the Race-Class narrative developed in collaboration with over 40 progressive movement organizations to express a shared story, vision, and values of the change we aim to make in the world. Register here.
Wednesday, Sept. 18
At 2pm EDT on this day, join The Opportunity Agenda for a free webinar on how to craft effective messaging by identifying and evoking shared values and vision to start changing the national conversation, shift the culture, and make lasting change.
To be effective in moving hearts, minds, and policy over the long term, we need integrated values-based messaging and narrative strategies that mobilize our base and expand our constituencies. When our campaigns and other communications efforts begin to add up to a larger, more cohesive story about values and a positive vision, individual victories lead to transformative societal change. Key to this process is including the voices of those directly-affected, who often have the solutions.
In our webinar, Julie Fisher-Rowe, director of narrative and engagement at The Opportunity Agenda, will discuss the principles of values-based messaging. Guest speaker Silky Shah, executive director of Detention Watch Network (DWN), will share DWN’s vision for a world without detention and Aseante Renee, director of communications for Common Justice, will share how Common Justice amplifies the voices of people with lived experience to advance solutions to violence. Register here.
Thursday, Sept. 19
At 3pm EDT, join the #HandsOffSNAP/#ProtectSNAP tweet storm. The Trump administration's new proposed rule ignores the bipartisan will of Congress, would gut SNAP and would leave 3.1 million people without this critical food assistance. The administration is accepting public comments through Monday, Sept. 23. Cite the values of Economic Security and Community.
- Messaging and communication tools: #HandsOffSNAP coalition's digital toolkit and campaign page, Center on Budget and Policy Priorities' SNAP’s “Broad-Based Categorical Eligibility; The Opportunity Agenda's Talking About Poverty & Economic Opportunity Today: Three Core Pillars; Talking about Economic Justice and Shifting the Narrative on Poverty
- Hashtags: #HandsOffSNAP; #ProtectSNAP
Friday, Sept. 20
From 2-3pm EST, The Immigration Research Consortium will host a webinar with Ineke Mushovic from Movement Advancement Project and Robby Jones from Public Religion Research Institute who will present recommendations on how to understand and gain strategic insights from benchmark surveys.present their recommendations for developing social justice messaging through qualitative and quantitative research methods. Sign up to become a participant in the consortium.
Two years ago, Hurricane Maria made landfall in Puerto Rico with devastating effects. President Trump’s recent tweets refuting the death toll have kept the hurricane in the public’s eye. Use this anniversary to discuss the need for equitable infrastructure and emergency planning. Discuss the values of Community and Opportunity.
- Messaging and communication tools: Climate Justice Institute’s Moving Towards a Just Recovery; 350.org’s Climate Resistance Handbook; Milken Institute of Public Health’s Ascertainment of the Estimated Excess Mortality from Hurricane Maria in Puerto Rico; Center for American Progress’ On the Ground in Puerto Rico: A Population Left Behind, A Monumental Task Ahead; UnidosUS’ Mr. President: Puerto Ricans are Americans Too; Intercepted Podcast: Hurricane Colonialism: The Economic, Political, and Environmental War on Puerto Rico; Center on Budget and Policy Priorities’ History Shows What Steps Trump Administration and Congress Can Take to Ensure Access to Health Care for Those Affected by the Hurricanes; The Brookings Institute’s Can people afford American infrastructure?
- Hashtag: #HurricaneMaria
Friday, Sept. 20 - Friday, Sept. 27
Thousands of people will participate in the Global Climate Strike by walking out of their workplaces and homes to join young climate strikers demanding an end to the age of fossil fuels. Organizers write, “Our house is on fire — let’s act like it. We demand climate justice for everyone.” Use these actions to talk about environmental racism and climate change’s disproportionate impact on communities of color and people living in poverty. Cite the Green New Deal as a solution. Refer to the values of Community and Economic Security.
- Messaging and communication tools: Climate Strike’s promotion materials; How to Organize a Climate Strike; 350.org's Art Organizing for Climate Justice; Center for American Progress’ CAP’s John Podesta, Neera Tanden Praise Green New Deal Resolution; The New Republic’s The Story Behind the Green New Deal’s Meteoric Rise
- Hashtags: #climatestrike; #globalclimatestrike; #GreenNewDeal; #GND
Sunday, Sept. 22
The Television Academy has nominated several TV shows that address social justice issues for the Emmys this year, including When They See Us, Pose and the Trayvon Martin Story, the latter which The Opportunity Agenda created a discussion guides for each episode. These nominations provide an opportunity to discuss the values of Community, Equality, and Voice.
- Messaging and communication tools: The Opportunity Agenda's The Trayvon Martin Story discussion guides; Power of POP - Media Analysis of Representations of Immigrants in Popular TV Shows; Working with Cultural Influencers and Reimagining the American Hero: Race, Welfare Queens, and Wrestling in the New Netflix Series GLOW
- Hashtags: #emmys; #PowerofPOP
Monday, Sept. 23
Today is the birthday of several artist-activists: John Coltrane (1926), Ray Charles (1930), Bruce Springsteen (1949). African American suffragette Mary Church Terrell (1863) was also born on this day. The music of Coltrane, Charles and Springsteen often focused on social justice issues and they personally funded the work of many activists. Use these hooks to talk about the role of art and culturel workers in shaping social justice narratives. Cite the values of Voice and Equality.
Tuesday, Sept. 24
For the first time since the Trump administration began preventing people from Muslim-majority countries as well as refugees from entering the United States, there will be an oversight hearing about the Muslim Ban before the House Judiciary subcommittee on Immigration and Citizenship and the House Foreign Affairs subcommittee on Oversight on Capitol Hill. The hearing will be composed of two panels--a government and a nongovernment panel. The Repeal The Ban coalition is planning events before and after the hearing. When discussing the Muslim Ban, cite the values of Community, Equality, and Voice.
- Take action: Help amplify the events throughout the day (ie livestreaming): 8am EDT community storytelling event; 9am EDT Press Conference
10am EDT Congressional Hearing, 12pm #RepealTheBan Petition Delivery to Congress members and 6pm EDT Community Healing. If you're interested in attending any of these events, RSVP here.
- Messaging and communication tools: The Opportunity Agenda’s Messaging Advice on The Supreme Court's Muslim Ban Decision; #NoMuslimBanEver campaign’s #RepealTheBan Digital Toolkit and FAQ on The No Ban Act; Muslim Advocates’ On Second Anniversary of Muslim Ban
- Hashtags: #RepealTheBan; #NoMuslimBanEver #NoBanNoWall
On National Voter Registration Day, encourage your audiences to register to vote, the most powerful tool we have for making our voices heard. Cite the value of Voice when discussing this event.
- Take Action: Share the National Voter Registration Day’s online registration tool.
- Messaging and communication tools: The Opportunity Agenda’s Our Values: Voice; The Culture Group’s Go Vote images;
- Hashtag: #NationalVoterRegistrationDay
On this day in 1789, the first US Congress passed the Bill of Rights. The first ten amendments to the Constitution enshrine many of the values we share as a nation. Even so, the Second Amendment is being widely discussed in light of recent mass shootings. Cite the values of Voice and Equality when discussing this anniversary.
- Messaging and communication tools: The Opportunity Agenda’s Opportunity Survey; American Civil Liberties Union’s Brief History of the Bill of Rights and The ACLU and the Bill of Rights;
- Hashtags: #BillofRights
At 12:30pm EDT in New York, TalkBack Table and Demos will host an in-person training on “Our Story Narrative Training.” A collaborative effort of, “Our Story” is built out of the critical work of the Race-Class narrative developed in collaboration with over 40 progressive movement organizations to express a shared story, vision, and values of the change we aim to make in the world. To participate, contact Nicole Carty by email.
Friday, Sept. 27
At 2pm EDT, TalkBack Table and Demos will host a webinar on “Our Story Narrative Training.” A collaborative effort of, “Our Story” is built out of the critical work of the Race-Class narrative developed in collaboration with over 40 progressive movement organizations to express a shared story, vision, and values of the change we aim to make in the world. Register here.
Saturday, Sept. 28
The Global Citizen Festival is having a huge concert in NY's Central Park that coincides with the United Nations General Assembly t. Top musical artists will challenge world leaders to make commitments toward ending extreme poverty. Use this pop culture news hook to talk about the values of Economic Security and Opportunity.
- Messaging and communication tools: The Opportunity Agenda's Talking About Poverty & Economic Opportunity Today: Three Core Pillars; Talking About Economic Justice; Working with Cultural Influencers; AndAction’s Pop Culture Works
- Hashtags: #PowerTheMovement; #GlobalCitizen
On this day in 1829, David Walker published the pamphlet, An Appeal to the Coloured Citizens of the World. Walker circulated copies via underground networks to empower enslaved people throughout the South. Discuss this anniversary by citing the values of Voice and Equality.
- Messaging and communication tools: The David Walker Memorial Project’s website; Zinn Education Project’s An Appeal to the Coloured Citizens of the World; The Opportunity Agenda’s Ten Lessons for Talking About Race, Racism and Racial Justice
- Hashtag: #DavidWalkerAppeal
Sunday, Sept. 29
In 2008, the U.S. Stock Market crashed, contributing to the start of the Great Recession. It’s an important time to talk about how many communities and American families have yet to recover from this economic downturn. Cite the values of Economic Opportunity and Community when talking about this anniversary.
- Messaging and communication tools: the Opportunity Agenda’s Ensuring Equal Opportunity in Our Nation’s Economic Recovery Efforts; Center for Popular Democracy’s 10 Years After: the Financial Crisis and the New York Federal Reserve District and video series; Annie E. Casey Foundations’ U.S. Child Poverty Rate Reaches Prerecession Level; Center for Economic and Social Rights’ Assessing Austerity: Monitoring the human rights impacts of fiscal consolidation; The Roosevelt Institute's 10 Years After the Financial Crisis; Marketplace’s Divided Decade and On the Media's One Financial Crisis, Many Explanations
- Hashtags: #HowWeChanged
This day also marks the anniversary of the 1977 Food Stamp Act, a landmark law that set the framework for the modern food stamp program — or, as it’s now known, the Supplemental Nutrition Assistance Program (SNAP). Congress is considering changes to SNAP in the new Farm Bill that it needs to pass. Use this news hook to discuss the values of Economic Security and Community with your audiences.
Monday, Sept. 30
On this day in 1996, President Bill Clinton signed into law the "Illegal Immigration Reform and Immigrant Responsibility Act.” Use this hook to talk about how the law criminalized thousands of people and led to the deportation of more than 4 million people. Cite the values of Community and Economic Security when talking about this anniversary.
- Messaging and communication tools: The Opportunity Agenda’s Quick Tips for Talking Immigration Issues and Power of POP: Media Analysis of Representations of Immigrants in Popular TV Shows; Human Rights Watch’s 20 Years of Immigrant Abuses; Immigrant Defense Project’s Dismantle, Don’t Expand: The 1996 Immigration Laws
- Hasthags: #heretostay; #crimmigration; #fix96