The Amp

September 15 - October 15 is National Hispanic Heritage Month, which honors the contributions made by Hispanic and Latino Americans to the United States. Use this month to discuss Community, Opportunity, and Equality.

• Messaging and communication tools: The Opportunity Agenda’s We Can Thrive Together: Visioning Economic Justice for All - Art & Discussion Guide, ¡Entérate! 8 Books to Know this Latinx Heritage Month, Ten Lessons for Talking About Race, Racism, and Racial Justice, Power of POP - Media Analysis of Representations of Immigrants in Popular TV Shows; Unidos US' Toward a More Perfect Union: Understanding Systemic Racism and Resulting Inequity in Latino Communities; The Library of Congress' National Hispanic Heritage Month.
• Hashtags: #HispanicHeritage; #HHM

September is Hunger Action Month when Feeding America and the nationwide network of food banks spread the word and take collective action on the hunger crisis. As a result of the pandemic, more than 42 million people face food insecurity nationwide. Use this hook to discuss the need to address underlying economic injustice that creates hunger. Cite the values of Economic Security and Community.

• Take Action: Share Feeding America’s Find a Local Food Bank as well as Need Help? Find Food resources.
• Messaging and communication tools: The Opportunity Agenda’s Talking About Poverty & Economic Opportunity Today: Three Core Pillars; Talking About Economic Justice and Shifting the Narrative on Poverty; Feeding America's The Impact of Coronavirus on Food Insecurity.
• Hashtag: #HungerActionMonth

September is also National Recovery Month, which raises awareness about mental illness and substance abuse disorders. It also provides the opportunity to talk about harm reduction, alternatives to incarceration, and the need for health insurance and federally-supported programs to expand access to treatment and housing. Cite the values of Redemption and Community.

• Messaging and communication tools: The Opportunity Agenda’s Shifting the Narrative: Six Case Studies, Justice Reform & Human Rights in a Time of Crisis: Releasing People from Detention; Center for Budget and Policy Priorities’ Meeting the Housing Needs of People With Substance Use Disorders, Taking Away Medicaid for Not Meeting Work Requirements Harms People with Mental Health Conditions, and Taking Away Medicaid from People with Substance Abuse Disorders; Drug Policy Alliance's Safety First curriculum; and Substance Abuse and Mental Health Services Administration's Behavioral Health Treatment Services Locator.
• Hashtags: #RecoveryMonth

On this day in 1916, President Woodrow Wilson signed into law the Adamson Act, which established an eight-hour workday, with additional pay for overtime work for railroad workers. The Act was the culmination of organizing by railroad workers and the first federal law to regulate the hours of workers in private companies. Discuss the importance of unions and worker rights on this anniversary, and cite the values of Economic Security, Voice, and Community.

• Messaging and communication tools: The Opportunity Agenda’s Talking about the Importance of Unions and Economic Security; National Employment Law Project’s Remembering the Adamson Act and Turning "Gig" Jobs Into Good Jobs; Economic Policy Institute's How Today’s Unions Help Working People
• Hashtags: #AdamsonAct; #8HourWorkDay

Hunger Action Month continues with National Food Bank Day when communities recognize the importance of fighting hunger. Use this day to extend the conversation to focus on the underlying economic injustices that create hunger. Cite the values of Economic Security and Community.

• Take Action: Share Feeding America’s Find a Local Food Bank as well as Need Help? Find Food resources.
• Messaging and communication tools: The Opportunity Agenda’s Talking About Poverty & Economic Opportunity Today: Three Core Pillars; Talking About Economic Justice and Shifting the Narrative on Poverty; Feeding America's The Impact of Coronavirus on Food Insecurity.
• Hashtag: #NationalFoodBankDay

Labor Day honors the contributions of American workers and the labor movement (the people who brought you the weekend, the eight-hour work day and improved working conditions). Use this holiday to highlight the importance of worker rights, including the right to organize and join a union.

• Messaging and communication tools: The Opportunity Agenda’s Talking about the Importance of Unions and Economic Security; Economic Policy Institute's How Today’s Unions Help Working People; National Employment Law Project’s Turning "Gig" Jobs Into Good Jobs.
• Hashtag: #LaborDay

The “mother of social work,” Jane Addams, was also born on this day in 1860. Use this news hook to talk about the role of our nation’s public welfare programs in reducing poverty. Cite the values of Economic Security and Community. 

• Messaging and communication tools: The Opportunity Agenda’s Shifting the Narrative case study Narrative Shift: From The War on Poverty to "Ending Welfare as We Know It"; Talking About Poverty & Economic Opportunity Today: Three Core Pillars; Talking about Economic Justice and Shifting the Narrative on Poverty
• Hashtag: #JaneAddams

On this day in 1965, Larry Itliong and the Agricultural Workers Organizing Committee led 1,000 Filipino workers to strike against Delano, California grape growers. They demanded the federal minimum wage and the right to form a union. When the farmers hired Mexican workers rather than give in to the strikers demands, Itliong partnered with Cezar Chavez's National Farm Workers to come up with a plan that benefited both groups. Itliong and Chavez combined their organizations to form the United Farm Workers Union. Cite the values of Equality, Voice, and Economic Security when discussing this anniversary.

• Take Action: The United Farm Workers' campaigns for the Fairness for Farm Workers Act and Farm Workforce Modernization Act.
• Messaging and communication tools: The Opportunity Agenda’s Talking about the Importance of Unions and Economic Security; Economic Policy Institute's The racist campaign against ‘critical race theory’ threatens democracy and economic transformation and How Today’s Unions Help Working People.

This year marks the 50th anniversary of the Attica Uprising in New York state. From September 9-13, 1,300 incarcerated men took control of the Attica Correctional Facility and made a series of demands to prison administrators. In the assault by state police to retake the prison, 39 people were killed. Use this anniversary to talk about the need for decarceration, made more urgent by the threat of COVID-19 to the health of people incarcerated in inhumane facilities. Cite the values of Voice, Equal Justice, and Redemption.

• Take Action: The Attica Is All of Us coalition will be hosting two virtual events. Attica Then takes place Sept. 9 from 6:00 - 8:30 p.m. and Attica Now, featuring remarks by Angela Davis and Danny Glover, will be held Sept. 13 from 6:00 - 8:30 p.m. Register here.
• Messaging and communication tools: The Opportunity Agenda’s Ten Lessons for Talking About Race, Racism, and Racial Justice and Justice Reform & Human Rights in a Time of Crisis: Releasing People from Detention; Attica Is All of Us' Featured Works films and books selection.
• Hashtags: #AtticaIsAllOfUs; #Attica1971

This year's theme for Welcoming Week is 'Belonging Begins with US." Observed since 2012, Welcoming Week is an initiative of Welcoming America that lifts up the work of local communities to become more welcoming places for all, including immigrants. Use this week to discuss Community, Opportunity, and Equality. Kick off the week with Welcoming America's livestream event Sept. 9 from 6:00 - 7:00 p.m. ET (Livestreaming on Facebook and YouTube).

• Take Action: See the Welcoming Week Toolkit for messaging guidance, social media assets, tips for hosting an event and sample proclamations or resolutions for state and local governments.
• Messaging and communication tools: Welcoming America's Welcoming Week 2021 Toolkit; The Opportunity Agenda's Five Strategies for Talking About Anti-Asian Racism; Painting a Vision of Economic Justice for All; and Moving Forward: Three Ideas for Talking About the Moment.
• Hashtags: #WelcomingWeek; #WelcomingWeek2021; #belongingbeginswithus

Today marks the 20th anniversary of the 2001 attacks on the World Trade Center and Pentagon. In addition to remembering and honoring those who lost their lives, we must continue to rise above hate and anti-Muslim racism. Cite the values of Community and Voice when discussing this anniversary.

• Messaging and communication tools: South Asian Americans Leading Together's 2020 press statement; Deepa Iyer and Ameena Ghaffar-Kucher's essay Teaching an inclusive history of 9/11.
• Hashtags: #September11;

For a fifth consecutive season, the National Football League (NFL) will kick off regular season play without Colin Kaepernick on the field. The former NFL quarterback played his last game in January 2017. That season, Kaepernick helped signal boost the national conversation regarding police brutality by taking a knee. Since then, NFL teams have been accused of colluding to keep him off NFL rosters. Cite the values of Voice and Equality on opening weekend.

• Messaging and communications tools: The Opportunity Agenda’s Talking About Justice and Equity Through Sports; The Case of the Cultural Influencers; Working with Cultural Influencers; Ten Lessons for Talking About Race, Racism and Racial Justice; Beyond Policing; and Talking About Black Women in Sports.
• Hashtags: #TakeAKnee; #ImWithCap 

On this day in 1994, President Bill Clinton signed into law The Violent Crime Control and Law Enforcement Act, which set the tone for relying on incarceration to solve social problems. Ongoing activism to end money bail is a step away from such punitive legislation, towards a more rehabilitative approach. Discuss this anniversary by citing the values of Redemption and Voice.

• Messaging and communication tools: The Opportunity Agenda’s Promote Community Safety through Alternatives to Incarceration and Encourage Equitable Sentencing; Color of Change’s End Money Bail and Video: The Truth About the Money Bail Industry; National Bail Out collective toolkit; ACLU’s We Can’t End Mass Incarceration Without Ending Money Bail; The Marshall Project’s 1994 Crime Bill links
• Hashtags: #1994crimebill; #EndBailMoney

On this day last year, a harrowing whistleblower complaint revealed immigrant women were allegedly subjected to forced sterilizations at a for-profit ICE detention center. Dawn Wooten, a nurse employed at the Irwin County Detention Center, detailed an alarming pattern of non-consensual medical procedures and negligence in protecting people at the facility from COVID-19. When discussing this event cite the values of Human Rights, Equality and connect it to the United States’ larger history of coercive sterilizations and medical experiments on vulnerable populations, particularly Black, Indigenous and Latinx women. 

Messaging and Communications Tools: The Opportunity Agenda’s Justice Reform & Human Rights in a Time of Crisis: Releasing People from Detention; Project South: ICE announces it’s cutting the Irwin County Detention Center contract and CREW, NIPNLG and Project South sue ICE over forced sterilization records; RAICES’ video “Forced Sterilizations in 2020”; and NPR 1A’s podcast episode “ICE, A Whistleblower And Forced Sterilization.” 

Hashtags: #FreeThemAll; #AbolishICE; #DefundHate 

Also on this day in 2013, a police officer in Charlotte, NC shot and killed Jonathan Ferrell while he was seeking help after being involved in a car accident. Discuss this anniversary by citing the values of Community, Economic Security, and Equality.

• Messaging and communication tools:The Opportunity Agenda’s Beyond Policing and Ten Lessons for Talking About Race, Racism and Racial Justice; CodeSwitch’s Charlotte's Trial: How Jonathan Ferrell's Death Put A City's Self-Image At Risk; The Nation’s Jonathan Ferrell, Former Football Player, Killed by Police  
• Hashtags: #JonathanFerrell

On this day in 1963, white supremacists bombed the 16th Street Baptist Church in Birmingham, AL, killing four young girls. The event was a turning point in the civil rights movement. It’s an important reminder of our nation's deep rooted history of white supremacist resistance and violence in response to progress toward true racial and economic justice. When talking about this anniversary, refer to the values of Community, Voice, and Equality.

• Messaging and communication tools: The Opportunity Agenda’s Rejecting Bigotry, Demanding Action and Ten Lessons for Talking About Race, Racism and Racial Justice; Southern Poverty Law Center's Four Girls Forever Lost: 57 years ago, 16th Street Baptist Church bombing awakened nation to deadly consequences of hate
• Hashtags: #16thStBaptist; #4LittleGirls

On this day in 2011, Occupy Wall Street protesters called out the nation’s economic inequality in the United States with a takeover of Zuccotti Park in Lower Manhattan. Their campaign spurred a national conversation and provides an opportunity to talk about economic injustice. Cite the values of Voice, Community, and Economic Security when talking about this anniversary.

• Messaging and communication tools: The Opportunity Agenda’s Talking About Poverty & Economic Opportunity Today: Three Core Pillars, Shifting the Narrative on Poverty, and Breaking Through the Clutter; Economic Hardship Reporting Project's Occupy Wall Street’s Legacy Runs Deeper Than You Think; Inequality.org’s Growing Apart: A Political History of American Inequality and How We Can Make the Economy Work for All Stakeholders
• Hashtag: #occupy

Today is also Citizenship Day, the anniversary of the signing of the U.S. Constitution in 1787. This is also known as Citizenship Week. U.S. Citizenship and Immigration Services encourages us to use this week to "reflect on the rights and responsibilities of citizenship and what it means to be a U.S. citizen." It's a good time to remind your audiences of our deeply held values around citizenship like Community and Voice.

• Messaging and communication tools: National Partnership for New Americans' Naturalize Now tools and resources; The Opportunity Agenda's Power of POP and Talking about the American Citizenship Clause of the 14th Amendment
• Hashtags: #citizenshipday; #NewAmericanDreams; #ConstitutionDay

Today marks one year since the passing of Supreme Court Justice Ruth Bader Ginsburg. A graduate of Harvard Law School and the founding director of the Women’s Rights Project at the ACLU, Ginsburg’s legacy re-wrote the rules on gender discrimination and upheld key protections on a full range of civil rights issues. Her impact transcended courts and made her a cultural icon. Her judicial record was mixed on issues of race and criminal justice, with particularly damaging decisions impacting indigenous rights. Cite the values of Voice, Equality, and Opportunity when discussing her legacy. 

Messaging and Communications Tools: The ACLU’s In Memory of Justice Ruth Bader Ginsburg; The Marshall Project’s RBG’s Mixed Record on Race and Criminal Justice; The Opportunity Agenda’s Talking About the Supreme Court. 

Hashtags: #NotoriousRBG 

The Television Academy's 2021 Emmy Awards offer cause to reflect on the stories we tell as a culture and who tells them. Nominations provide an opportunity to discuss the values of Community, Equality, and Voice.

• Messaging and communication tools: The Opportunity Agenda's The Case of the Cultural Influencers: Colin Kaepernick, Jimmy Kimmel, and #MeToo, Shifting the Narrative: Sexual Violence, the #MeToo Movement, and Narrative Shift, Power of POP - Media Analysis of Representations of Immigrants in Popular TV Shows; Working with Cultural Influencers 
• Hashtags: #emmys;

On this day in 2017, Hurricane Maria made landfall in Puerto Rico with devastating effects. Use this anniversary to discuss the need for equitable infrastructure and emergency planning. Discuss the values of Community and Opportunity.

• Messaging and communication tools: Climate Justice Institute’s Moving Towards a Just Recovery; 350.org’s Climate Resistance Handbook; Center for American Progress’ On the Ground in Puerto Rico: A Population Left Behind, A Monumental Task Ahead; Intercepted Podcast: Hurricane Colonialism: The Economic, Political, and Environmental War on Puerto Rico; The Brookings Institute’s Can people afford American infrastructure?
• Hashtag: #HurricaneMaria

Today is the birthday of several artist-activists: John Coltrane (1926), Ray Charles (1930), Bruce Springsteen (1949). The music of Coltrane, Charles, and Springsteen often focused on social justice issues and they personally funded the work of many activists.

African American suffragette Mary Church Terrell (1863) was also born on this day. She was an early advocate for civil rights and a charter member — and first president — of the NAACP.

Use these lives to talk about the role of activists, artists, and cultural workers in shaping social justice narratives. Cite the values of Voice and Equality.

• Messaging and communication tools: The Opportunity Agenda’s Working with Cultural Influencers; AndAction’s Pop Culture Works
• Hashtags: #JohnColtrane; #RayCharles; #BruceSpringsteen and #MaryChurchTerrell

On this day in 1789, the first U.S. Congress passed the Bill of Rights. The first 10 amendments to the Constitution enshrine many of the values we share as a nation. Even so, the Second Amendment is being widely discussed in light of mass shootings and gun violence. Cite the values of Voice and Equality when discussing this anniversary.

• Messaging and communication tools: The Opportunity Agenda’s Shifting the Narrative: Gun Politics and Narrative Shift; American Civil Liberties Union’s Brief History of the Bill of Rights and The ACLU and the Bill of Rights;
• Hashtags: #BillofRights 

On National Voter Registration Day 2021, encourage your audiences to register to vote, the most powerful tool we have for making our voices heard. The onslaught of voter restriction measures introduced and passed since the 2020 election affirms how critical expanding access to the polls is to our democracy. Cite the value of Voice and Equality.

• Take Action: Share the National Voter Registration Day’s online registration tool.
• Messaging and communication tools: The Opportunity Agenda’s Our Values: Voice, and Supreme Court Decision Requires Good Trouble to Defend Voting Rights; and Paola Mendoza's Joy to the Polls.
• Hashtag: #NationalVoterRegistrationDay

Also on this day in 1829, David Walker published the pamphlet, An Appeal to the Coloured Citizens of the World. Walker circulated copies via underground networks to empower enslaved people throughout the South. Discuss this anniversary by citing the values of Voice and Equality.

• Messaging and communication tools: The Opportunity Agenda’s Talking About the Attacks on Critical Race Theory and Ten Lessons for Talking About Race, Racism and Racial Justice; The David Walker Memorial Project’s website; Zinn Education Project’s An Appeal to the Coloured Citizens of the World;
• Hashtag: #DavidWalkerAppeal

In 2008, the U.S. Stock Market crashed, contributing to the start of The Great Recession. It’s an important time to talk about how many communities and American families had hardly recovered from this economic downturn before entering the economic downturn and job losses caused by COVID-19. Cite the values of Economic Opportunity and Community when talking about this anniversary.

• Messaging and communication tools: The Opportunity Agenda’s Narrative Shift: From The War on Poverty to "Ending Welfare as We Know It", Talking About Poverty & Economic Opportunity Today: Three Core Pillars, and Shifting the Narrative on Poverty; Center for Popular Democracy’s 10 Years After: the Financial Crisis and the New York Federal Reserve District; Center for Economic and Social Rights’ Assessing Austerity: Monitoring the human rights impacts of fiscal consolidation; The Roosevelt Institute's 10 Years After the Financial Crisis; and On the Media's One Financial Crisis, Many Explanations.
• Hashtags: #HowWeChanged

This day also marks the anniversary of the 1977 Food Stamp Act, a landmark law that set the framework for the modern food stamp program — or, as it’s now known, the Supplemental Nutrition Assistance Program (SNAP). On August 15, the Biden Administration announced the largest increase to SNAP benefits in the history of the program. Use this news hook to discuss the values of Economic Security and Community with your audiences.

• Messaging and communication tools: The Opportunity Agenda's Talking About Poverty & Economic Opportunity Today: Three Core Pillars and Shifting the Narrative on Poverty; The Center on Budget and Policy Priorities' blog Modernizing SNAP Benefits Will Help Millions of Families Afford Healthy, Nutritious Diet; and Feeding America's The Impact of Coronavirus on Food Insecurity.
• Hashtags: #SNAPsince77;

On this day in 1996, President Bill Clinton signed into law the Illegal Immigration Reform and Immigrant Responsibility Act (IIRIRA). Use this hook to talk about how the law criminalized thousands of people and led to the deportation of more than 4 million people. Cite the values of Community and Economic Security when talking about this anniversary.

• Messaging and communication tools: The Opportunity Agenda’s Quick Tips for Talking Immigration Issues and Power of POP: Media Analysis of Representations of Immigrants in Popular TV Shows; Black Alliance for Just Immigration's Until We’re Free: Open Letter to President Biden; Human Rights Watch’s 20 Years of Immigrant Abuses; Immigrant Defense Project’s Dismantle, Don’t Expand: The 1996 Immigration Laws
• Hasthags: #heretostay; #crimmigration; #fix96