Pillar One of "Talking Poverty & Economic Opportunity Today"
We move forward together.
Remind audiences that our destiny is shared, and that we are stronger when we work together. We should discredit distinctions that pit “us vs. them” and divide us, particularly along racial and ethnic lines.
When talking about our shared future, it is helpful to highlight goals we all have in common: to be able to provide for our families, live in healthy and thriving communities, and watch our children move forward in life. We should focus on these shared tangible goals, while emphasizing that government is instrumental in realizing this vision.
Use language that emphasizes how everyone benefits when our public policies and programs allow all of our communities to thrive. Conversely, because we’re all connected, inequality and bad policies hurt us all – threatening our values and disrupting our communities.
Our messaging should inspire everyone – especially strategic audiences – to see beyond political rhetoric and think about the kind of country we aspire to be.
We want our nation to live up to the values we share: full and equal opportunity, community, mobility, and economic security.
We all want:
- to be able to provide for our families;
- have equal access to health care;
- live in thriving communities;
- watch our children move forward in life;
- the chance to age and retire with dignity.
We must see beyond political rhetoric and think about the kind of country we aspire to be.
Everyone benefits when our public policies and programs allow all of our communities to thrive. Our destinies are shared. We are stronger when we work together, and weaker when are pitted against one another.