Public Opinion Research

An Overview of Research on Attitudes Toward Expanding Opportunity


This report was written by Jill Mizell and edited by Ellen Braune, Julie Rowe, and Annie Wang of The Opportunity Agenda. The report was designed by Christopher Moore of The Opportunity Agenda. The statements made and views expressed are solely the responsibility of the author of this study.

About This Report

In the spring of 2012, the NAACP Legal Defense Fund, The Leadership Conference on Civil and Human Rights, The Opportunity Agenda, and a number of other civil rights organizations embarked on a communications research and movement-building project in anticipation of the Supreme Court hearing on the Fisher v. University of Texas at Austin case. This study emerged out of the expressed need to know what public opinion research—including survey research, message testing, and focus group research— currently exists on affirmative action. To lay the foundation for a collaborative communications strategy grounded in research in anticipation of the Fisher case, the report also aims to identify gaps in research and directions for new research.