The administration’s willful separation of children from their parents at the Southern U.S. border is an atrocious violation of human rights and dignity, and part of a broader pattern of cruel, biased, and destructive border and immigration policies. The horror of watching our government press criminal charges against adult asylum seekers while at the same time pulling their children from them for imprisonment in cages has captured the national attention and must now be turned toward positive and immediate change. In this moment of national reckoning, we must move the conversation from distress and disgust to action and transformation.
Based on consultation with our partners at the border, our assessment of the evolving media discourse, and available public opinion research, we recommend framing and discussing the administration’s actions and the positive alternatives in ways that lead to activation as well as persuasion. We recommend lifting up our shared values as a nation, making clear how the separation and incarceration of children is part of a broad approach and ideology that violates those values, and providing specific alternatives and actions that our audiences can take and policymakers must pursue.
The Opportunity Agenda reminds communicators to consider your audience(s) and build messages using a Value, Problem, Solution, Action (VPSA) framework. We know that doing so helps persuade people of disparate views to see past rhetoric and embrace our shared humanity. It centers the conversation on positive change that moves us forward together. That’s especially important in this case, allowing the conversation to focus not on disagreements over policy detail or past administrations, but on action and the values we share.
State these values clearly, then move to defining the problem as a violation of those principles and pivot quickly to solutions, both short- and longer-term. Finally, give your audiences a concrete action so that they can move on their concern right away.
Below are some examples of VPSA messaging around the border and what to do about it.
This is about who we are as a country – our national heart and soul. The United States must be a compassionate nation that protects children, respects the value of family, and upholds the dignity of all people, wherever they come from.
What I saw today is simply not who, we, as a country should be. This is cruel and inhumane treatment and we cannot allow it to continue on our watch. – Rep. Pramila Jayapal, (D) Washington
Americans pride ourselves on being a moral nation, on being the nation that sends humanitarian relief to places devastated by natural disasters or famine or war. We pride ourselves on believing that people should be seen for the content of their character, not the color of their skin. We pride ourselves on acceptance. If we are truly that country, then it is our obligation to reunite these detained children with their parents – and to stop separating parents and children in the first place. – Former First Lady Laura Bush
Holding children hostage for political gain is morally reprehensible and a dark atrocity that we cannot tolerate. What has been less focused on is that while this is happening, the administration is criminally prosecuting the parents of these children, who face up to 20 years in prison for seeking refuge and a better life for their families in the United States.
Separating immigrant parents and children as a supposed deterrent to immigration is a cruel and reprehensible policy. Children are not instruments of deterrence, they are children. A government that thinks any means is suitable to achieve an end cannot secure justice for anyone. – Bishop Daniel E. Flores, Diocese of Brownsville, TX
If you think about what the Republican Party has stood for, it’s family values and protecting children, so it seems contradictory that they’re engaging in this enforcement activity of ripping kids from their families. It’s really troubling to see that an administration can be so callous. It’s beyond the pale. -- Vicki Gaubeca, Director of the ACLU of New Mexico's Regional Center for Border Rights
This #WorldRefugeeDay we are fighting to protect refugee families who come to the United States only to be greeted with hostility and cruelty at the hands of our government. This is not who we are. The U.S. must #KeepFamiliesTogether. – @HumanRights1st
Tearing children from families fleeing harm is part of a larger pattern by this administration of bigotry and cruelty toward people based on their skin color, religion, and national origin. It is also part and parcel of the administration’s return to flawed overreliance on incarceration and criminalization. This assault on our values harms not just the families and children at the border, but all of us watching. It is also a stark reminder of the history of discrimination and internment based on race and ethnicity that we must rise above rather than repeat.
Zero tolerance, especially toward immigrants, isn't just a policy proposal to this president and his allies—it is the ideology that animates the entire Trump phenomenon, and a defining characteristic of the world as they want it to be. – Chas Danner, New York Magazine
The government must release these children to their parents immediately. Families belong in communities, not cages. And in addition to the range of crucial short-term fixes to the outrageous imprisonment of children, we need long-term, transformative solutions to the bigotry, flawed immigration rules, disrespect for asylum, and misuse of incarceration that allowed this situation to happen in the first place. We must stand against the administration’s retrogressive vision for a structure of immigration enforcement and criminalization in our country. This moment has the potential to be a turning point toward a positive vision.
I call on the Trump administration to release all of these individuals immediately, to give them access to attorneys to quickly process their asylum claims, and for them to be immediately reunited with their children […] I will also continue to push to defund ICE, to completely reform the immigration detention system and end mass prosecutions by the Department of Justice, and defund any Department of Homeland Security programs that break up families. – Rep. Pramila Jayapal, (D) Washington
We are proud to join nearly 300 organizations on this letter to Congress, calling on Members to cut funding for the agencies of ICE and CBP that endanger immigrant communities. It's time to #DefundHate.- National Immigration Law Center
There’s big business in borders and lock-ups. Companies like the GEO Group make money when families are torn apart. We don’t belong in cages, #WeBelongTogether in FREEDOM. We demand our government choose people over profits. Give us our #FreedomPapers because #ThisistheYear – @DreamDefenders
This administration’s unchecked power must be challenged now. We must mobilize, call our representatives, and vote. Now is the time to bring in the persuadable skeptics who have resisted the idea that this administration is dangerously bigoted toward immigrants and people of color.
An eight-month-old baby. What will it take for us to stop this? I don’t know the answer, but we can’t get used to this or be distracted. There are options. Here’s one: @VotoLatino is mobilizing in Tornillo, Texas on June 24. Donate. Participate. Agitate. -Ava DuVernay
So ultimately, we have to turn the tide on Trump’s politics of fear and division — by voting in this year’s midterm elections. The majority Americans, the “coalition of the decent” are disgusted by what they’re seeing on TV and in social media, but we have to put our beliefs into action. – America’s Voice
We can stop this. Members of Congress have the power to decide which programs and agencies are funded, and how they are funded. ICE and CBP will not be able to continue these atrocities without funds. It’s time for these agencies to be held accountable. It’s time to abolish ICE and CBP. Add your name to demand Congress abolish ICE and CBP. – United We Dream