The Manager of Media Strategy is the organization’s primary staff responsible for developing strategies for, and implementing, The Opportunity Agenda’s earned media and multimedia operations. This individual is an experienced and outstanding writer and publicist responsible for supervising media placements for the organization’s fellows and staff, managing and overseeing video and podcast content for partners, and writing collateral and other materials for members of the media, commentary, marketing, and other audiences and areas. This individual must be seasoned in the process of media outreach and hold relationships and a proven track record in successfully doing so. The manager must also be clear about the organization’s voice and be able to determine ways to increase the breadth and scope of its presence in the media at the national and local levels. It is also essential that this person work well both individually in managing these projects, along with collaboratively as part of team, to manage the organization’s rapid response operation and other related areas of work.
Reporting directly to the Director of Narrative and Engagement, this position will continue to build and implement traditional and online media outreach and placement systems at the local, state, and national levels, with a focus on pitching both The Opportunity Agenda leadership and staff, and the organization’s key partners. Working closely with the staff and the Leadership Team, the Manager of Media Strategy’s responsibilities include developing and implementing strategic communications plans for organization-wide, program and project-specific media outreach, on a range of social justice issues.
Develop and Implement the Organization’s Media Strategy
- Manage the organization’s proactive media strategy to identify opportunities to show programmatic impact and elevate the organization’s voice and profile among key target audiences, such as funders, partners, and prospective partners.
- Manage the organization’s rapid response media strategy to quickly and effectively conduct media outreach and other public-facing content development to support the organization’s long-term narrative goals and short-term promotional goals.
- Pitch organizational staff for placement in key outlets that reach target audiences.
Manage and Cultivate Media Relations
- Establish new and maintain existing relationships with journalists.
- Pitch story ideas, spokespeople, and organizational viewpoints and positions to journalists, editors, producers, and commentators to further organizational and programmatic goals.
- Identify and capitalize on immediate rapid response media opportunities for The Opportunity Agenda staff and partners (current events, pending legislation, etc.)
- Redesign media outreach and relationships, to increasingly focus on higher-value media placements – such as long-form magazine articles and broadcast television news features – in addition to high volume placement.
- Build, maintain and expand press lists on The Opportunity Agenda’s key issue areas using an electronic media database.
- Arrange press events and background briefings
- Hire and manage PR firms and consultants to place The Opportunity Agenda staff and partners in target media outlets.
Develop and Create Content
- Manage, produce and schedule video and audio content featuring partners, fellows, and staff. Develop a plan for the creation of regular multi-media content to allow the organization to broaden its media profile and better connect with audiences.
- Create rapid response messaging memos, around key issues, including but not limited to Paid Family Medical Leave and Criminal Justice Reform.
- Translate research, policy and public opinion documents into media-friendly press materials, ranging from press releases, to commentary and social media posts.
Cultivate and Manage Partner Engagement and Media Placement
- Provide guidance and work collaboratively with The Opportunity Agenda’s staff and partners in the field on media campaigns and media placement.
- Create curriculum for and present media, spokesperson and message training to partners.
- Serve as the organization’s primary trainer in media readiness and preparation for enhancing the organization’s voice.
- Identify and work with partners and staff to develop organizational content (e.g., blog posts and opinion pieces) to strategically enhance the scope of the organization’s reach with multiple audiences.
Education and Experience
- Master’s degree or its equivalent in journalism, film production, communications, or related field.
- At least 5-7 years relevant experience, including a proven track record of media placement.
- A demonstrated ability to write well and quickly for a variety of target audiences.
- Knowledge of, and experience with, social media and online technologies.
- Experience developing strategic media communications and campaign planning.
- Experience with non-profit social justice issues-based leaders and organizations.
- Experience with CISION a plus.
Knowledge, Skills, and Abilities
- A commitment to social justice and to The Opportunity Agenda’s mission.
- Excellent writing and editing skills in a range of formats.
- Demonstrated ability to identity and respond to immediate media opportunities.
- Ability to clearly and respectfully edit partners’ press materials.
- Cultural fluency with diverse audiences and coalitions.
- Ability to work well with limited day-to-day supervision.
- A sense of humor, modesty, and a collaborative spirit.
- Spanish language fluency desirable but not required.
New York, NY
To apply, click here.