Communications and culture have the power to move hearts and minds in ways that facts and advocacy often cannot. We understand this challenge — and built an intersectional communication lab so that, together, we can deliver messages and narratives that speak to Americans’ best selves.
We’re doing this by…
with powerful storytellers, including artists, creatives, and culture makers, to frame the public discourse.
Americans’ opinions about key issues, as well as the factors that shape those opinions, to craft messages and shift narratives.
Let's work together
to tell compelling stories that will change the national conversation, shift the culture and result in transformative social change.
How do I talk about…?
VPSA
Value, Problem, Solution, Action
Ready to create your own message? Use our interactive VPSA tool to introduce people to a new way of thinking about an issue and activate your audience.
Build your messageOur current work
is deeply intersectional and organized around three main initiatives, through which we further our commitments to racial justice, human rights, gender rights and LGBT justice:
Criminal Justice
builds support for systems rooted in fairness, equal justice, and safety for all communities
Immigrants & Opportunity
promotes workable immigration practices that uphold our nation’s highest values and move our nation forward together.
From Poverty to Opportunity
builds support for pathways out of poverty and toward shared prosperity.
