Explore

Insights

Insights are blog posts from The Opportunity Agenda staff and partners that feature thought leadership on communication and culture for narrative shift.

Insights

Framing and Reality TV

By: Julie Fisher-Rowe

Bad framing can undermine otherwise progressive messaging. These examples from reality TV show how framing works.

March 9, 2010
Framing and the Facts

By: Julie Fisher-Rowe

Leading with values is a smart communications strategy, and it's more powerful than facts alone

March 2, 2010
The Speech I Hope the President Will Give

Alan Jenkins offers up a dream version for an Obama State of the Union speech.

September 7, 2009
Busting the Practice of Myth Busting

By: Julie Fisher-Rowe

Communications research by Ruth Mayo confirms: myth busting reinforces the oppositional message.

August 29, 2009
How Not to Blow It

Barack Obama becoming President of the United States offers new hope to social justice movements. Alan Jenkins gives advice on how to make change in a new progressive era.

November 5, 2008

Value

Problem

Solution

Action

Have a media interview? Writing an opinion piece? We can help.

Use our interactive Value, Problem, Solution, Action (VPSA) message building tool to create a message that will energize your base and expand your constituencies.

Build your message