Shifting the Narrative Podcast

Shifting the Narrative is a limited podcast series about changing the dominant narrative around critical social and cultural issues. Over five episodes, we examine case studies where individuals worked together to change how society views the death penalty, poverty, and guns. And based on this, what lessons can we learn to apply to other campaigns?

Shifting the Narrative podcast is produced by Will Coley with Ellen Buchman, President of The Opportunity Agenda, as co-host. For press inquiries or to learn more about the podcast, see the press release about this launch.

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Trailer | Introducing Shifting the Narrative - The Big Story?

Listen to this brief trailer where we introduce our Shifting the Narrative Podcast

Episode 1 | What is Narrative?

Join us as we explore what The Opportunity Agenda means by “narrative” and how we can build our narrative power to change how Americans view important social justice issues. In this episode, you also get a preview of how Ellen Buchman experienced a shift in how she understood the struggle for marriage equality.

Transcript and Bonus Audio

Episode 2 | On Poverty: The Power of The Camera

Fifty years ago, the Poor People’s Campaign took over a portion of the National Mall in Washington, DC. Their aim: change how Americans understand poverty. The campaign continues today. In this episode, we’ll connect with photographers who captured the movement at two key junctures and hear what they learned in the process about the narrative around poverty in the U.S.

Transcript and Bonus Audio

Episode 3 | On Guns: Bridging the Divide on Stage

Gun violence is an issue that divides many Americans. But a theater company in New York set out to build a bridge by helping people with firsthand experience with guns tell their own stories on stage. What happened was not what they expected.

Transcript and Bonus Audio

Episode 4 | On The Death Penalty: The Unexpected Messenger

Over the past decade, support for the death penalty has plummeted. In this episode, we look at why this happened and how one unexpected messenger, Bill Pelke, played a big part in this change.

Transcript and Bonus Audio

Episode 5 | What We’ve Learned

Over the past few episodes, we introduced you to the idea of what Shifting the Narrative is and what it looks like in gun sense, the war on poverty, and the death penalty. To wrap-up the season, we bring together narrative experts to help break down the major takeaways from the series and what they mean in our day-to-day narrative battles.


Podcast Extra | Our Favorite Podcasts for the New Year

As we enter the New Year, we wanted to uplift some other shows that also inspire us. Together, we compiled a list of 10 of our favorite podcasts that cover social justice issues.

Our Favorite Podcasts

Will Coley

Will Coley, Reporter and Independent Producer

Will Coley has created multimedia stories and digital campaigns with nonprofit and philanthropic organizations. In 2019, he produced a podcast series, Indefensible, in collaboration with people facing deportation and the Immigrant Defense Project. His audio stories have aired on NPR News, 99% Invisible, BBC World Service, and Georgia Public Broadcasting among others. He is based in Harlem, NY.